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Vox Populi Research
Contemporary wisdom for a chaotic world
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Vox Populi Research Nov 20
Replying to @VoxPopResearch
Trying to figure out what it takes to be a Consumer Insights manager for a brand? Read our new article on the Vox Populi Research Medium blog where our Director Raji Bonala imparts wisdom from her 28 years of experience on both the client and the research agency side
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Vox Populi Research Nov 20
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Vox Populi Research Nov 13
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From everyone at Vox Populi, we’d like to wish even safe and Happy Diwali! Hope the festival of lights brings your way bright sparkles of peace, contentment, joy, and happiness which stays with you throughout this year and also in the years to come.
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Vox Populi Research Nov 13
Diwali is the day to light lamps and diyas, but it is also the day to be safe. We were fortunate to have a fun and safe Diwali party at work where everyone displayed their talents and camaraderie. There were dances, games and a whole lot of laughs.
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Vox Populi Research Oct 27
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Amity students can register for the event through the following link - Thank you to Dr. Kokil Jain and Amity International Business School for inviting us for this event! We’re looking forward to tomorrow!
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Vox Populi Research Oct 27
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We’ll be discussing the process of unearthing insights through analysing advertisements. This would be a very helpful session for people who like to go deeper than surface observations and want to understand the research process.
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Vox Populi Research Oct 27
We’re extremely honoured to be talking at Amity University at a session being hosted by the Marketing Lab (Amity International Business School). The talk will take place from 2:30 – 4:30 pm on the 29th of October, 2020.
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Vox Populi Research Oct 27
Can you guess the brands shown in these 2 advertisements? We're excited to be hosting a talk at Amity University where we talk about how to decode insights from advertisements on the 29th of October, 2020!
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Vox Populi Research Oct 26
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Wishing everyone a happy and safe Dussehra from the Vox family!
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Vox Populi Research Oct 26
Dusshera is a time for celebration, a time for victory of good over bad, a time to get inspired by the exemplary power of good. We were fortunate enough to celebrate a safe and fun Dussehra at our office with lights, flowers and some amazing food!
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Vox Populi Research Oct 26
Replying to @VoxPopResearch
Indian movies and shows have been on trend showcasing the joys and struggles of this segment. What can brands do to tap into and support this segment? Read on in the link below:
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Vox Populi Research Oct 26
Cities are enticing, discomforting and lonely. There is a significant segment that migrates from smaller towns to metropolitan cities for better jobs and better lives. This article, written by noopur sharma, focusses on the experience of the city as an upper class small towner
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Vox Populi Research Oct 14
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Vox Populi Research Oct 14
In our latest Medium post, Anupama Rajan talks about a cinematic experiment in the form of a recently released Malayalam movie – C U Soon. The article tries to examine this storytelling marvel created amidst the current restrictions and how it inspires one to think out of the box
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Vox Populi Research Oct 7
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What do you think relationships, dating and marriage mean for the Millennial cohort?
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Vox Populi Research Oct 7
For our third video from the TrendPickings series, Raji Bonala and noopur sharma talk about Relationships and Millennials! Watch as they discuss fear of commitment, traditional roles and the meaning of relationships for millennials.
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Vox Populi Research Sep 28
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What factors contributed to this shift & where is this industry heading? Read our post to find out more
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Vox Populi Research Sep 28
Due to COVID-19, India witnessed an unprecedented shift in consumer preferences and attitudes. New users of e-commerce platforms increased by >10 percent while 40 percent of existing users procured more supplies.
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Vox Populi Research Sep 27
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And all the participants of our latest contest - Anil Prasad Singh, Dr. Nisha Chhabra, Manoj Sharma, Sandhya Sarwade. Twincy Anil, Ravinder Singh Gusain, Dr Muktai Chavan Deb and Siksha Deepak
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Vox Populi Research Sep 27
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We hope our talk was equally as insightful and helpful! We’d like to specially mention our appreciation and gratitude to the Department of Applied Psychology (Ramanujan College, University of Delhi), Shalini Sharma and Rose Christina Topno.
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