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Tom Goodwin
I write & speak about changes in technology,society and business & then try my very best to make it happen. I guess it's digital transformation or disruption.
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Tom Goodwin 11h
Realistically “influencers” don’t actually “influence”, but they are sometimes a good awareness play. Maybe the creative/copy should start to accept that
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Tom Goodwin 15h
There are so many companies offering insights based on millions of customers emails being scanned but I do wonder how representative their data is. And it never seems to stop people from making huge conclusions from them.
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Tom Goodwin 17h
Replying to @thori
Which pays bars to promote/ do sampling /distribute / get in the eye
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Tom Goodwin 17h
Direct to Consumer Alcohol Brands? I think we can now call it peak "DNVB" Who'd buy a drink they've never tasted? That only serves 5% of the US due to regulation on direct sales.
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Tom Goodwin 18h
Generally speaking we have too much data, but not the right data and we got what was easiest, not what we though about and asked for. If we celebrated better & faster decisions, more transformative moments and not "big data", we'd all be in a better place.
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Tom Goodwin Jun 25
I mentioned Geico the other day and saw an ad for Geico a few days later. Totally freaked me out that these things are listening like this. Because if there’s one thing we know, it’s that ad targeting is competent and the data on us accurate.
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Tom Goodwin Jun 25
You’d know more than me but feel those in China don’t aspire to the same tonality of “happy” as we do
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Tom Goodwin Jun 25
How do ads this bad get made. Decent ads are not easy, but they are not this hard.
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Tom Goodwin Jun 25
Well a lot of the very very tiny countries are rich European ones. My point is with 182 ish counties 5 exceptional ones at the edge ruin it. Or one huge one. Big populations often in Asia and Africa. So developing. It’s the causation around wrong
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Tom Goodwin Jun 25
Replying to @gmpworld @al_macca
In the whole bloody world !
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Tom Goodwin Jun 25
Replying to @gmpworld @al_macca
Mate. Australia is just bloody ace.
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Tom Goodwin Jun 25
But is this just China messing it all up ?
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Tom Goodwin Jun 25
A lot of this could be a lack of data. Like Scandinavian counties all have excellent social security , and other ace things. But also a lot of darkness which leads to suicide. So that could be enough. Also a struggle to stay alive does good things to feel purpose
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Tom Goodwin Jun 25
It would be fun to compare how happy countries are with how happy they should be. Like the French or Australians should clearly be top. Maybe the Scandinavians are a bit Lutheran / stoic
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Tom Goodwin Jun 25
Replying to @talktojimmer
Fall of iron curtain
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Tom Goodwin Jun 25
Replying to @Cotic @chaseredbaron
I think to sell more ads is a huge thing. Platforms need outrage to make money from ads
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Tom Goodwin Jun 25
Replying to @tomfgoodwin
I genuinely cried last night watching TV. It was CNN's excellent documentary on the 1990's. The World seemed so orderly, politicians so competent, politics so measured, there was a Gulf War & a recession covered, but nations joining together , it looked wonderful in comparison.
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Tom Goodwin Jun 25
I just want to be told interesting stuff and make decisions better. None of which is normally possible with most dash boards as they don’t design around this
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Tom Goodwin Jun 25
Replying to @tprstly @LeShann
This is so true it’s hilarious Then make a ppt of the main findings. Send over once per month Actually. Twice. Actually. Every week Then an appendix with the data in a table in the ppt Thanks !
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Tom Goodwin Jun 25
Replying to @tprstly @LeShann
Look at all this data! Look it’s all in real time! Look how granular it is! Look at all the feeds ! We even get it from Russia! Social listening too! Sentiment, real time. Done with AI! It’s so big!!! . So much data !! . . . Now what do we do ?
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