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John Smothers
building and investing
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John Smothers proslijedio/la je tweet
Kyle Cooke 2. velj
Now that Dry January is over, here’s a reason : a behind the scenes look! We're excited to give you all a look into our sparkling hard tea that's not loaded with sugar and artificial ingredients
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John Smothers 30. sij
“Lucky people take opportunities knowing that it might change their life. Unlucky people refuse to try new things and instead they stay stuck.” ⁦⁩ One of my favorite short reads in quite some time.
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John Smothers 30. sij
Odgovor korisniku/ci @zjonsee @drinkloverboy i 3 ostali
Thanks Zack!
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John Smothers 29. sij
Excited to share Greenville Studios’s first Inside the Brand episode featuring . For all those interested in consumer brands, it should be a fun watch. Huge thanks to , , Emily & Nick for having us!
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John Smothers 23. sij
Odgovor korisniku/ci @smothers_john
If you were to study any of the above individuals content you’d find the product is inseparable from the person. Maxx talked about candy for years on YT before ever launching a candy brand, Emma is always drinking/talking about coffee, etc. Major Key: content before commerce.
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John Smothers 23. sij
: : : : Bows and sold ~40M in 2018 (most items retail between $10-18, in other words, a massive business)
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John Smothers 23. sij
Interest driven influencer brands are fascinating. When done well the product is so synonymous with the individual behind the brand that it hits some subliminal cue in the audiences mind that triggers a surging desire for the thing being sold. A few examples below
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John Smothers 22. sij
Odgovor korisniku/ci @chriscantino @ColorInvests
Wish I could like this multiple times. So much ❤️ for this
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John Smothers 21. sij
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John Smothers 18. sij
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John Smothers 17. sij
Odgovor korisniku/ci @chriscantino
I wouldn’t be that surprised😂. People gotta get their lint rollers somehow
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John Smothers 17. sij
Odgovor korisniku/ci @chriscantino
DTC lint rollers
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John Smothers proslijedio/la je tweet
Web Smith 16. sij
Content creation (with quality and consistency) is very difficult and that is exactly why it's an arbitrage opportunity. No one wants to write. No one wants to edit video. No one wants to engineer a podcast. No one wants to design diagrams. Creating is a distinct advantage.
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John Smothers 15. sij
Odgovor korisniku/ci @peterpham @MikeThomasCEO
might know of something in the space
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John Smothers proslijedio/la je tweet
Chris Cantino 14. sij
Hey let’s go we’re hiring a news writer at 👀 team is growing fast 💨 big news soon 🚀 spread the word
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John Smothers 14. sij
Odgovor korisniku/ci @hunterwalk @homebrew i 6 ostali
I knew I was missing at least a few standouts 😅😄🎉
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John Smothers 14. sij
I could be mistaken but I think Fund I included & . wrote in 2018 that “Fund IV will be raised off data.” I’d assume the data is looking pretty good. It’s awesome seeing such kind and thoughtful humans win.
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John Smothers 7. sij
Odgovor korisniku/ci @smothers_john
5) From a risk/reward standpoint, it’s important to consider where revenue is derived given it’s not all equal. I’d often rather invest in low/pre-revenue concepts at the right price OR pay up for brands that have figured out organic acquisition/content than play in the middle.
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John Smothers 7. sij
Odgovor korisniku/ci @smothers_john
4) The Law of Diminishing Returns is real and as more brands opt to take a mono-channel approach and neglect broader brand building, one's opportunity will shrink exponentially.
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John Smothers 7. sij
Odgovor korisniku/ci @smothers_john
3) We’re currently building a concept in stealth that’s annualizing ~$10M, but we wouldn’t call it a “brand” yet. Brand implies some level of organic acquisition, audience dev/community building, internal content/publishing ops, customer engagement and experience ops, etc..
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