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John Smothers
@
smothers_john
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building and investing
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Tweetovi
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297
Pratim
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286
Osobe koje vas prate
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Kyle Cooke
@imkylecooke
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2. velj |
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Now that Dry January is over, here’s a reason @drinkloverboy: a behind the scenes look! We're excited to give you all a look into our sparkling hard tea that's not loaded with sugar and artificial ingredients youtu.be/3bhFKghZ_sg pic.twitter.com/RqOZDP5cLD
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John Smothers
@smothers_john
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30. sij |
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“Lucky people take opportunities knowing that it might change their life. Unlucky people refuse to try new things and instead they stay stuck.”
@zjonsee
One of my favorite short reads in quite some time. zcjones.com/i-was-so-lucky/
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John Smothers
@smothers_john
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30. sij |
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Thanks Zack!
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John Smothers
@smothers_john
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29. sij |
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Excited to share Greenville Studios’s first Inside the Brand episode featuring @drinkloverboy. For all those interested in consumer brands, it should be a fun watch.
Huge thanks to @imkylecooke @amandabatula_, @carlradke, Emily & Nick for having us!
youtu.be/3bhFKghZ_sg
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John Smothers
@smothers_john
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23. sij |
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If you were to study any of the above individuals content you’d find the product is inseparable from the person. Maxx talked about candy for years on YT before ever launching a candy brand, Emma is always drinking/talking about coffee, etc.
Major Key: content before commerce.
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John Smothers
@smothers_john
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23. sij |
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@emmachamberlain: chamberlaincoffee.com
@MaxxChewning: sourstrips.com
@Guzmanfitness: 3denergydrinks.com
@itsjojosiwa: Bows and sold ~40M in 2018 (most items retail between $10-18, in other words, a massive business)
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John Smothers
@smothers_john
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23. sij |
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Interest driven influencer brands are fascinating. When done well the product is so synonymous with the individual behind the brand that it hits some subliminal cue in the audiences mind that triggers a surging desire for the thing being sold.
A few examples below
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John Smothers
@smothers_john
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22. sij |
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Wish I could like this multiple times. So much ❤️ for this
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John Smothers
@smothers_john
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21. sij |
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John Smothers
@smothers_john
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18. sij |
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John Smothers
@smothers_john
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17. sij |
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I wouldn’t be that surprised😂. People gotta get their lint rollers somehow
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John Smothers
@smothers_john
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17. sij |
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DTC lint rollers pic.twitter.com/i9yDCiKwDX
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Web Smith
@web
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16. sij |
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Content creation (with quality and consistency) is very difficult and that is exactly why it's an arbitrage opportunity.
No one wants to write.
No one wants to edit video.
No one wants to engineer a podcast.
No one wants to design diagrams.
Creating is a distinct advantage.
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John Smothers
@smothers_john
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15. sij |
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@MikeThomasCEO might know of something in the space
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Chris Cantino
@chriscantino
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14. sij |
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Hey let’s go we’re hiring a news writer at @Supermaker 👀 team is growing fast 💨 big news soon 🚀 spread the word twitter.com/ludileiva/stat…
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John Smothers
@smothers_john
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14. sij |
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I knew I was missing at least a few standouts 😅😄🎉
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John Smothers
@smothers_john
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14. sij |
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I could be mistaken but I think @homebrew Fund I included @BldgConnected @Cruise @Plaid & @Chime.
@hunterwalk wrote in 2018 that “Fund IV will be raised off data.” I’d assume the data is looking pretty good. It’s awesome seeing such kind and thoughtful humans win.
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John Smothers
@smothers_john
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7. sij |
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5) From a risk/reward standpoint, it’s important to consider where revenue is derived given it’s not all equal. I’d often rather invest in low/pre-revenue concepts at the right price OR pay up for brands that have figured out organic acquisition/content than play in the middle.
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John Smothers
@smothers_john
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7. sij |
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4) The Law of Diminishing Returns is real and as more brands opt to take a mono-channel approach and neglect broader brand building, one's opportunity will shrink exponentially.
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John Smothers
@smothers_john
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7. sij |
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3) We’re currently building a concept in stealth that’s annualizing ~$10M, but we wouldn’t call it a “brand” yet. Brand implies some level of organic acquisition, audience dev/community building, internal content/publishing ops, customer engagement and experience ops, etc.. pic.twitter.com/82Q9f8M6Ey
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