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Laltu Chatterjee
Blogger Outreach Service Provider
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Laltu Chatterjee May 20
Content marketing is all the marketing that’s left.
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Laltu Chatterjee May 20
Content is the reason search began in the first place.
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Laltu Chatterjee May 20
Content is the atomic particle of all digital marketing.
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Laltu Chatterjee May 20
Content is king but engagement is queen, and the lady rules the house.
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Laltu Chatterjee May 20
Content is king.
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Laltu Chatterjee May 20
Content builds relationships. Relationships are built on trust. Trust drives revenue.
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Laltu Chatterjee May 20
Behind every piece of bad content is an executive who asked for it.
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Laltu Chatterjee May 20
What helps people, helps business.
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Laltu Chatterjee May 20
Business has only two functions – marketing and innovation.
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Laltu Chatterjee May 20
Your culture is your brand.
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Laltu Chatterjee May 20
Your brand is a story unfolding across all customer touch points.
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Laltu Chatterjee May 20
Making promises and keeping them is a great way to build a brand.
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Laltu Chatterjee May 20
Brands need to take the phrase ‘acting like a publisher’ literally.
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Laltu Chatterjee May 20
A brand is no longer what we tell the consumer it is – it’s what consumers tell each other it is.
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Laltu Chatterjee May 20
You cannot buy engagement. You have to build engagement.
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Laltu Chatterjee May 20
There is a difference between listening and waiting for your turn to speak.
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Laltu Chatterjee May 20
Don’t build links. Build relationships.
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Laltu Chatterjee May 20
Try to say everything in an ad and you end up saying nothing.
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Laltu Chatterjee May 20
In our factory, we make lipstick. In our advertising, we sell hope.
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Laltu Chatterjee May 20
If you build it… you may still need Google AdWords.
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