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@sebinsua | |||||
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Another lever is being able to launder advice through the mouths of others.
Sort of "word-of-mouth marketing" but generalised.
twitter.com/sebinsua/statu…
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Seb Insua
@sebinsua
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7. lip |
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The way people commonly use the word 'leverage' seems to exclude the most valuable types of lever.
Like, a decision might be considered a lever, but I don't think borrowed capital should be. That seems more like a 'force' and a risky one at that!
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Seb Insua
@sebinsua
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7. lip |
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To me a 'lever' is an instrument that you can use to take control of, amplify or strengthen a decision or position.
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Seb Insua
@sebinsua
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7. lip |
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A good lever should be cheap or maybe even free.
It could be an engineered tool or automation, a skill, a position, a rhetoric or meme, etc.
It does not even need to be owned by you, it just needs to be accessible and applicable.
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Seb Insua
@sebinsua
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7. lip |
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Having good leverage implies having good footwork and knowing a lever when you see one.
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Seb Insua
@sebinsua
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7. lip |
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For example, a common and good source of leverage is wit.
Being able to joke to underscore a belief you hold makes it easier to direct a conversation your way without irritating a group.
A good joke at just the right moment is a lever.
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Seb Insua
@sebinsua
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7. lip |
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Another useful source of leverage is tooling.
twitter.com/asteroid_saku/…
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Seb Insua
@sebinsua
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7. lip |
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Another common lever is to position oneself not at the contested grounds of a winner, but at its complements or ingredients.
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