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IconoHash Aug 4
Your daily conversation report is ready for for Aug 3rd
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WriterGirl Aug 3
A2b: I'm also a firm believer in adding something unique or helpful to the conversation. If you're only echoing information that's already out there, you're just increasing the content flood without adding value.
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Jen Brass Jenkins Aug 3
A5. So, our system recently used both in an interesting way. We published regular, daily blogs on COVID topics and built out a page specific to patient care for coronavirus. Both types are very high performing and you could consider the blogs news-jacking.
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Ed Alexander Aug 3
A5: You had me at "allure". Kinda rhymes with "third rail" Okay, maybe not. Anyway, don't touch. Allure also doesn't rhyme with "good judgment".
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natalie coyne Aug 4
for the first time in . Don’t miss it. 💋 Presented with love and estrogen by the 😁
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WriterGirl Aug 3
Agreed! I think this is what we've been trying to focus on the most over the last few months. The overall topic is evergreen, but we can easily weave in COVID-19. There will always be opportunities to update down the line.
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Kim Wise Aug 3
Replying to @SFerika
A3: Speed to market can sometimes mean that quality suffers. Never sacrifice quality for speed!
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Ed Alexander Aug 3
A1: Evergreen topics are a good bet, but evergreen CONTENT is almost a dinosaur b/c the only constant is change. Especially true these days, eh? "hot trend" topics IMO deserve attention, as sensitivity to new issues challenges uor diplomacy and tact.
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Rachel Wendte Aug 3
Replying to @SFerika
A1: Definitely still need a mix. The trick is to publish timely content that has evergreen implications. So writing about the virus will get you clicks, but writing about how to cope with stress in uncertain times, published now, accomplishes both goals.
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Jen Brass Jenkins Aug 3
A1. Newsjacking works really well for branding, but we also have evergreen topic introduced into our blog. Another addition: we have pillar content in a health library as well, so the balance is interesting.
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Erika Heald | Content Marketing Expert Aug 3
Annnd, that's a wrap! Thank you to everyone for another lively conversation! I love starting my week off with all of you. Until next time!
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unbounce 18h
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Ed Alexander Aug 3
A3: Relevance. To your brand, customers, mission, and story. My motto: If it's a stray, I needn't adopt it unless I'm committed to its care and feeding. :)
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Charlie Appel Agency Aug 3
A3: Not doing enough research on the topic, or having to backtrack statements made, not having everyone on the same page, not jumping onto the topic fast enough (doing too much research and joining the conversation late and being seen as behind the times)
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Ed Alexander Aug 3
A4: Now, THERE's a guilt trip waiting to happen. We're all starved for more hours in the day to create all the content we dream. Amiright? . That said, over time I have learned to focus on a small of handful related core topics; gave up on boiling the ocean.
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Rachel Wendte Aug 3
Replying to @SFerika
A4: Absolutely. Having evergreen content only shows two things. 1) You’re scared to ruffle feathers, so you stick to the same. 2) You’re wary of taking stances or voicing opinion and alienating audiences. Those things together make you extremely hard to find.
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Ed Alexander Aug 3
A1b: One trend today seems that the search for reliable information on currently trending topics is causing a "reset" in online search, such that truly authoritative, current, thorough content gets better traction.
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All Revolutions 16h
3 civilizations 1 book site:Do U want to hold of the (150 subj) in ur hand
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Jen Brass Jenkins Aug 3
"publish evergreen content with implications..." YES. We are working towards doing this more strategically with a data driven approach.
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Charlie Appel Agency Aug 3
Hello everyone, hope you all had a wonderful weekend!
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