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Michael Schofield
Lead of Development . 💀 Stoic Designer (). 🎙 . Librarian. co-founder 👓. Formerly ,
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Michael Schofield 8h
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Michael Schofield 12h
4 of 5 stars to Death of Kings by Bernard Cornwell
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Michael Schofield retweeted
danny 20h
Slowly it’s taking over. PLAY OUTER WILDS! 👍
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Michael Schofield retweeted
Cat Noone 21h
How about everyone in Design Twitter settles on: Everyone on the team—from visual and service design to engineers ensuring it’s fast and functional—has a responsibility to help design a great user experience for people of all abilities.
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Michael Schofield 15h
I did _not_ know! This is hypnotic. Did you know about the beluga whales squishy melon?
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Michael Schofield 15h
Replying to @PavelASamsonov
I think it's more true and useful to admit that Design is for the designer. Folks can say design is for users, but I think that's naïve. Design is for users only insofar that it helps the designer's goal. Framing it like this I think helps bolster the case for regulation.
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Michael Schofield 15h
Replying to @PavelASamsonov
Well, I'm not sure overly optimistic thinking is practical or useful. Design - er, human-targeted or otherwise - at best aligns the business goal with the user's. We can call that ethical, but it's also good business strategy designed _for_ the biz.
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Michael Schofield 15h
Fwiw, what is is a measurement - it's a metric:
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Michael Schofield 15h
Design isn't by default altruistic. design isn't about making users _happy_ - nor, by default, _improving their lives_. This is an admirable lens we should commit to, but it's an assumption - and a wrong one - that these things are good in nature. They're tools.
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Michael Schofield 15h
Replying to @PavelASamsonov
I guess my tolerance for new `Blank-blank design` terms is at its limits. I mean, all design is human targeted. It is an optimistic assumption that design is otherwise, at least by default, altruistic.
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Michael Schofield 18h
I’m going to eat every ducking chicken
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Michael Schofield 18h
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Michael Schofield 18h
I’m also not entirely sure there _is_ a design industry. Design is a verb, an act performed in retail, real estate, finance, fashion, media, etc. Design is a horizontal, industry is vertical.
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Michael Schofield 18h
Folks think improving “design criticism” is somehow going to mature the “design industry;” but just as literary criticism matured the literary industry, 1% of people care and the best literature doesn’t concern itself with such criticism at all. It’s self indulgent.
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Michael Schofield Jun 24
Whoa. I was attacked by a vampire.
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Michael Schofield Jun 24
Replying to @jessamyn
I just realized I wrote “precious” instead of “previous,” which sounded super catty. My b.
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Michael Schofield Jun 24
Replying to @schoeyfield
Libraries actually could do to learn a thing or two. Direct user / member asks for support are the crux of successful membership programs. We’re definitely doing it in journalism. If libraries aren’t, get to it.
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Michael Schofield Jun 24
I actually think Kanopy made a smart play. It’s egregious to the and library twitter but the FOMO it might create in users is real and a powerful motivator, not to mention that email probably includes a tracking pixel so now every former Kanopy user is now traceable.
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Michael Schofield Jun 24
Replying to @jessamyn
Ten bucks says there’s a tracking pixel in that email so precious kanopy users can be targeted on social.
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Michael Schofield Jun 24
Replying to @craigboman
Please do. I hate to say my only question looking back is why it took me so long. That seems to be the common feeling from a lot our friends / colleagues who jumped ship.
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