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richard shotton
Founder of Astroten, a consultancy that applies findings from behavioural science to marketing. Author of The Choice Factory.
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richard shotton 2h
If only it had trended, that would be the ultimate irony 😂
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richard shotton 2h
I think you’ll see a small vs large business split. Small companies paying close to 20% corp tax and big companies paying less (Twitter is paying just over 1% of their profits)
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richard shotton 2h
There’s a silence from the magazines, so I’m guessing that’s a no from them. I think the tax data is publicly available so it just requires time rather than money. If we can get enough people to volunteer it shouldn’t be hard to collect a fair amount of examples
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richard shotton 2h
Replying to @jamesjcog
Good question, one study I’ve seen showed that 1 in 3 was more motivating than 33% as percentages were too abstract...
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richard shotton 3h
David Frost: negotiation is the “art of letting someone else have your way” In Cooper-Ind book
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richard shotton 6h
What people say motivates them and what actually motivates them are different things - an M&S example In How Not to Plan by Sarah Carter and
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richard shotton 11h
Replying to @petehotchkiss
What put the numbers in perspective for me was I’ve just set up my own small business. Obviously smaller revenues but I can compare the relative rate they paid. Their corp tax bill on a per £ of revenue basis was roughly 1/250th of ours
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richard shotton 11h
If it’s Campaign and others a media focus keeps it particularly relevant but for broader titles, I agree
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richard shotton Oct 17
Twitter paid £42k of corp tax on £3.7m profit acc to Campaign Why don't or create a league table of media companies & their tax bills vs profit? Once reputational damage for tax minimisation outweighs cash savings behaviour will change
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richard shotton Oct 17
Cialdini calls it the “big mistake” Beware social proof messages inadvertently being misused and making the problem worse In Inside the Nudge Unit by David Halpern
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richard shotton Oct 17
If I find something boring I never tweet it, if I find something interesting I tweet it once and if it's exceptionally interesting I tweet twice
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richard shotton Oct 17
Product sabotage - The strange practice of brands taking time & effort to make some of their products worse Or as says in this interesting piece "why 'value' supermarket pasta or rice is packaged to look like famine relief"
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richard shotton Oct 16
FCB’s checklist for evaluating creative In The Strategy Scrapbook by ⁦
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richard shotton Oct 16
The financial value of great copywriting - a brilliant experiment by Rob Walker on eBay Via
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richard shotton Oct 16
How Mike Todd and a cashier with arthritic fingers tapped into social proof / scarcity In a blog in Campaign
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richard shotton Oct 15
“You talk to the audience in their language. Not yours” ⁦ discusses the iPod in the excellent book, Creative Blindness
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richard shotton Oct 15
One of the classic experiments, from Bandura, which suggests much behaviour is imitative and that this process begins from an early age In Psychology by Carslake
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richard shotton Oct 14
Remarkable ad from Norwegian, created by two interns: Axel Lokrantz Månson and Mickel Jiunntzer Yu
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richard shotton Oct 13
Adidas ad featuring 3 lines of Paul Ince AD: Tony Davidson CW: Kim Papworth
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richard shotton Oct 13
On the value of realising that no one wants to read your shit From blog
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