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Rory Sutherland
Vice Chairman, Ogilvy & Mather Group The Spectator's Wiki Man.
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Rory Sutherland retweeted
Don Marti 13h
Every targetable ad medium goes through a cycle of initial effectiveness, use by deceptive sellers, awareness of deception by audience, then filtering by habit, technology, regulation.
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Rory Sutherland retweeted
Ogilvy Jun 21
Campaign: KINGO Client: Office: Ogilvy Bogotá win: in Product Design
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Rory Sutherland retweeted
James Clark 📈📉👍 Jun 21
Creative advertising should be poised to make a fortune in the age of AI - human creativity is what explodes predictability and distribution curves - but will the industry have the acumen to make its case?
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Rory Sutherland retweeted
Don Marti Jun 22
Signal-carrying (memorable, brand-building, or "creative") advertising has much harder and more interesting math behind it than the direct-response and attribution math of conventional web ads.
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Rory Sutherland Jun 22
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Rory Sutherland Jun 22
Replying to @OwlLabsInc
It's been over 200 years since the Treaty of Ghent: can you please export to the UK?
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Rory Sutherland retweeted
Rabin Mukerjea Jun 21
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Rory Sutherland retweeted
Adobe UK Jun 22
Hidden for almost 100 years, these lost fonts from the Archives have finally been uncovered and released for the very first time. Meet Joschmi & Xants, now free via TypeKit
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Rory Sutherland Jun 22
On the first ever occasion I was upgraded to First on British Airways, I walked into the newly opened Concorde Room at T5 and Alan Whicker was standing at the bar holding a glass of champagne. Too perfect!
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Rory Sutherland Jun 21
Replying to @amontalenti
This is excellent. Thank you immensely.
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Rory Sutherland Jun 21
Replying to @AlecEast
The placement of the word "fucking" is designed to show that I do not object to these claims per se, but to the unquestioning eagerness with which other people swallow them.
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Rory Sutherland Jun 21
Replying to @Mcam8414
Oh, far and away the credulity of the non-tech people. Everyone is over-optimistic about their own field of expertise. Here was a case where people were over-excited about someone else's!
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Rory Sutherland Jun 21
Replying to @TessAlps @rabnm
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Rory Sutherland Jun 21
Replying to @TessAlps @rabnm
There is a wonderful paper which shows that all scientific papers become instantly more credible if they include entirely spurious mathematical equations in the text. It works on everyone except good mathematicians.
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Rory Sutherland Jun 21
Replying to @mr_james_c @BetterCity
A poster in a pub which reads "drink beer" will be able to demonstrate a very good ROI. And a man outside your shop with a gun who only lets customers in if you pay him £1 will show a fabulous ROI.
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Rory Sutherland Jun 21
I think the catering should be British at breakfast and teatime, French at lunchtime and Belgian in the evening.
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Rory Sutherland Jun 21
Replying to @speirin
Optimising one part of the system does not optimise the whole.
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Rory Sutherland Jun 21
Replying to @BetterCity
But the monopoly power is partly a product of our own beliefs.
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Rory Sutherland Jun 21
I'd love to speak there, but I can't afford it!
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Rory Sutherland Jun 21
I'm retweeting this not out of vanity (entirely) but because Spanish has such a great phrase for "home truths" - namely "truths like fists".
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