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Dr. Augustine Fou - Ad Fraud Investigator Dec 8
cc the problem of fake news is bonkers out of hand
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Rob Leathern Dec 8
We typically don’t have ads running on web. Are you sure this site is running FB ads?
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Doc Searls Dec 8
Rob, take a look at the fake ads (each with 4 kinds of fraud) that and I saw on Facebook 3 years ago and I wrote about here: Is that kind of thing gone now?
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Don Marti Dec 8
Not gone, but harder to see. Facebook gives their scam advertisers the tools to hide scam ads from the kind of people who participate in Media Twitter and Agency Twitter.
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Rob Leathern Dec 8
Replying to @dmarti @dsearls and 8 others
Don: I think you are misinformed. I’m not aware of any other tech platform that makes every ad (good, bad or indifferent) available in a single public repository.
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sh⚤shana w⚤dinsky Dec 8
Isn’t this repository strictly for political/issue ads?
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Rob Leathern Dec 8
Replying to @swodinsky @dmarti and 9 others
Nope. Every single active ad on Facebook, Instagram, Messenger, Audience Network etc
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Don Marti Dec 8
Rob, if you really believe your advertisers are honest, then you can stop requiring a credit card up front, and invoice them, net 90. (Same as agencies are now giving best clients.) If users can trust them to click on their ad, you can trust them to pay an invoice. How about it?
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Rob Leathern Dec 8
Replying to @dmarti @swodinsky and 9 others
A strange argument. I certainly do not trust all of the advertisers on the platform - as you might be aware we took legal action last week against some who violated our terms.
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Don Marti Dec 8
Not a strange argument, a basic argument. You're asking your users to trust an advertiser that you don't. I could click on a ad that looks like it's from a famous brand, and it turns out be a stolen image and goes to some scam site. But got paid.
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Rob Leathern
This is the cost of having an open platform- we cannot possibly “trust” or verify the claims of millions of actors. We rely on automated systems to help review ads and take action when we find policy violations— this includes user reviews and feedback. Not perfect!
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Nandini Jammi Dec 8
Then don’t let millions of actors use your platform until you figure out how to get perfect. 🙂
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