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Robert Haisfield
@
RobertHaisfield
Denver, CO
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Behavior design and gamification. Founder of Influence Insights, Behavioral Product Strategist at Spark Wave. Here to discuss ideas, not just project them.
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577
Tweetovi
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160
Pratim
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179
Osobe koje vas prate
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Robert Haisfield
@RobertHaisfield
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10 h |
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@fractaledmind Hey, would you consider updating your pandoctor workflow in Alfred? It looks like an absolute work of art. I was trying to use pandoc in terminal just the other day and got lost because I'm technical but not that technical 😂 packal.org/workflow/pando…
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Robert Haisfield
@RobertHaisfield
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15 h |
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I say this not having read the paper yet, but I’m not sure if our perspectives are just being shaped by the newest tools.
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Robert Haisfield
@RobertHaisfield
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15 h |
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At first we had Turing machines and people conceptualized the brain as pure input output. Then we had more advanced computers and we started thinking about our cpu. Now we have neural nets. It’s a cool idea, but will this change again once quantum computing is better understood?
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Stephen Wolfram
@stephen_wolfram
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5. velj |
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The fact that I've been quiet on Twitter for the past couple of months is not a sign that I haven't been doing anything; actually it's a sign that I've been working more intensely than ever .... as a result of an unexpected science breakthrough I'm hoping to share soon...
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Robert Haisfield
@RobertHaisfield
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4. velj |
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This is acting like gamification is just one monolithic, extrinsic reward-driven thing. If you instead look at the way games are made and take inspiration from the principles of that and behavioral science, then you can end up with something that fosters goal-directed motivation
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shane rostad
@shanerostad
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30. sij |
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Personally, I think that rather than entertainment the future of education will be about individualized learning paths enabled by technology. Ones where students can follow their curiosities rather than relying on entertainment to remove friction.
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Robert Haisfield
@RobertHaisfield
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4. velj |
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I like that a lot. It’s not like people see something once and then remember it forever, that’s the whole point of ongoing onboarding. I think it’s important to show the user how to accomplish a goal using features, and then show new goals the user is now capable of accomplishing
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Robert Haisfield
@RobertHaisfield
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4. velj |
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How do you think about when to trigger that surfacing? That seems to be the tricky part to me.
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Robert Haisfield
@RobertHaisfield
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4. velj |
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Robert Haisfield
@RobertHaisfield
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4. velj |
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I would use GuidedTrack for the low code survey that's capable of collecting all of the data and behavior you need, integrate that with google sheets, and use something like Google Data Studio for the visualization but I don't have much of an opinion on the last part.
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Robert Haisfield
@RobertHaisfield
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4. velj |
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If a perpetual onboarding adapts to the goals the user seems to be trying to accomplish, shows them how to do it, and shows them new things they can do now, the onboarding can keep up with an individual user's growth over time as well as the different goals of different users.
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Robert Haisfield
@RobertHaisfield
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4. velj |
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With the sorts of apps I'm describing,
The user's goals 1 week in will be less complicated than their goals 1 month in.
An upfront onboarding can only teach the simplest skills.
A progressively more challenging and varied onboarding can keep up with a user's growth.
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Robert Haisfield
@RobertHaisfield
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4. velj |
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The range of total potential use cases varies from app to app. The important thing to perpetual onboarding is to think about how someone would be able to find, discover, and execute the sets of actions that enable each user's potential use cases.
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Robert Haisfield
@RobertHaisfield
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4. velj |
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Games give you a real feeling of progression by making you increasingly capable throughout the lifetime of your usage. Feeling capable in an app for behavior change leads to people being generally more successful in their usage and persisting longer when they run into obstacles.
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Robert Haisfield
@RobertHaisfield
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4. velj |
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In games, they enable you to learn how to play a more and more complicated game by presenting you with increasingly difficult and varied obstacles & giving you all of the tools to overcome them. They add new tools when needed, and they show more varied uses of each tool.
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Robert Haisfield
@RobertHaisfield
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4. velj |
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Sometimes apps like these have perpetual onboarding in the form of communities of supportive users who create content, but not everyone is going to participate. A question arises: How can we support continual learning in-app & how might we drive more to a well-designed community?
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Robert Haisfield
@RobertHaisfield
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4. velj |
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Some people gravitate over time towards a more clearly defined workflow, and some towards a more varied and experimental set of behaviors. I like to design to encourage more experimental sets, because that leads to the app becoming accomplishing many goals. That's sticky
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Robert Haisfield
@RobertHaisfield
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4. velj |
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This means that the goals an upfront onboarding will be able to address won't teach a user how to solve their 1 month goals. This can lead to frustration for the one month user who has more advanced use cases in mind but is incapable of making them a reality.
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Robert Haisfield
@RobertHaisfield
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4. velj |
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The goals that users have six days in are going to be different than the goals they have 6 months in, and how much they are able to do will be different as well.
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Robert Haisfield
@RobertHaisfield
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4. velj |
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Apps like @NotionHQ, @RoamResearch, and @Airtable are all powerful/flexible and require learning and expansion of use cases over time to wrap your head around them. Given that, why is onboarding a one-time thing upfront? Anyone seen good examples of apps that spread it out?
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