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Ryan Singer
IKEA makes it possible to affordably furnish an entire apt in one day. Some 'bad' experiences, eg. picking boxes, are key enablers.
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Vlad Malik Oct 26
Replying to @rjs
can you elaborate on "enablers"? thx
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Ryan Singer Oct 27
Replying to @VladMalik
I meant the "bad" experience of picking boxes lowers cost, making the "good" experience of furnishing whole apt in 1day possible.
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Vlad Malik Oct 28
Replying to @rjs
I see, so an example of friction that is necessary
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