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Tom Capper Feb 27
I get why reporting on DA is so common - it's well understood. Clients expect it. But it makes no sense! We have absolutely zero reason to believe that Google attaches domain-level (as opposed to page-level) value to links.
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Russ Jones Feb 28
Replying to @THCapper
I disagree in a whole bunch of ways :-) Most importantly, Google doesn't need to use anything even remotely similar to DA for it to be valuable.
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Tom Capper Feb 28
Replying to @rjonesx
For context - I mean specifically in the sense of that poll. I.e., if you are acquiring links, how do you report on their value. Saying they were from DA 90 sites or whatever is one of their worst metrics on your suite that one could use, imo.
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Russ Jones
I wouldn't say it was the worst, but it should be like the 4th or 5th thing you should be looking at. If you want to know link value, I would just use RLDs to the page.
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Tom Capper Feb 28
Replying to @rjonesx
As in the number of RLDs to my site, or the number of RLDs to the pages that I've acquired links from? In the former case, it feels like you're open to the trend of high-DA publishers "selling" placements on orphaned sections of their sites which have very little equity.
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Tom Capper Feb 28
Replying to @rjonesx
Reporting on PA of acquired linking pages avoids this pitfall and is a bit closer to a pagerank-based worldview, which is presumably what link-building is built on
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Russ Jones Feb 28
Replying to @THCapper
to the page you acquired link from.
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Tom Capper Feb 28
Replying to @rjonesx
👌 I'm thinking of writing something up on this - mind if I quote you on that?
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Russ Jones Feb 28
Replying to @THCapper
Dont mind at all
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Russ Jones Feb 28
Replying to @THCapper
Agreed. PA is closer, but it is still trained to predict rankings, not hte likelihood it will help your site if you get a link from it.
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Tom Capper Feb 28
Replying to @rjonesx
Good to know!
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James Finlayson Feb 28
Replying to @THCapper @rjonesx
Reporting on page authority also creates a delay in reporting though - if you’re reporting on a new link going live on a new page that’s gone live - you’ve got to then wait for Moz to crawl it to give you a result rather than just instantly being able to report the value.
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Tom Capper Feb 28
Yeah - I think a nuanced answer might be to use DA as a metric on day 1, referral traffic via the link in week 1, and a page-level linking metric in week 2, or something like that
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Russ Jones Feb 28
Agreed. If you are creating new content on a site for the link, something like DA or CF/TF or DR could be marginally useful, assuming that the new content will be well linked internally.
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Dominic Woodman Feb 28
Replying to @THCapper @rjonesx
If you're reporting on PA, wouldn't it then be vastly more important to have internal links included in that calculation? (Assuming that the majority of a site's links go to the homepage and the authority flows out from there?)
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