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richie meldrum
Brand Strategist & Writer
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richie meldrum Oct 22
Day off in Melbourne. We get to stay home and do nothing....oh wait.
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richie meldrum Oct 21
Replying to @oi_nahhh
do lots of flats and wide heels as do Bared. Not sure if that's what you're after tho
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richie meldrum Oct 15
Replying to @JennaGrayz @CommBank
All in the roll out though
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richie meldrum Oct 15
Replying to @JennaGrayz @CommBank
I think overall it's better. The layout of type v element looks more contemporary. I agree, small change. But always a good idea to keep things fresh, rather than wait 10 years till it's really shit!
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richie meldrum Oct 14
Interesting article on the history of the logo and identity as it launches a refresh. Thoughts on the new version?
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richie meldrum Oct 13
Replying to @DanMonheit
Ha! True, for some reason I've developed this habit of getting up like I'm leaving the room, while I try to click it!
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richie meldrum Oct 13
Just finished Succession S2. Top quality TV, best theme tune ever. Feel the urge to tell more people to 'Fuck Off!' a la Logan Roy
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richie meldrum Oct 13
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richie meldrum Oct 13
Replying to @tinavictoria_ @ACMI
I like it. But you got to wait to see if it unfold, as you point out.
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richie meldrum Oct 13
Ok. Soz. Thought that was what you meant. Anyway, I still feel it's wrong to restrict based on locality. But, I appreciate your stance also. Lucky it's good work eh! 😁
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richie meldrum Oct 13
I disagree. A local connection to something doesn't mean you'll do a better job or care more about the outcome.
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richie meldrum Oct 13
Back when the world was normal, I worked with the team at Habbot to help them tell the story of their Melbourne designed/Italian made shoe brand, in a way that 'didn't make them want to vomit' - their words! Here's a vid that tells some of that story
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richie meldrum Oct 13
I hear you. But if they can't choose someone o/s does that mean Aus designers can't get any o/s work? I'm all for supporting local, but not sure that applies in this situ?
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richie meldrum Oct 13
Replying to @tinavictoria_ @ACMI
Yeah, North / in-house collab apparently. You like it ?
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richie meldrum Oct 13
Replying to @MirellaArapian
It's like a marathon where they keep on picking up the finishing line and moving it! Thank you!
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richie meldrum Oct 12
Anyone else feeling the old lockdown fatigue is particularly high this week for some reason?
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richie meldrum Oct 12
Replying to @LukevanO
I offered to Google a shit ton of stuff, but apparently they want something more 'proven' ?
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richie meldrum Oct 12
Can anyone recommend a good quant research agency based in Aus?
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richie meldrum Oct 12
New look looking fresh
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richie meldrum Oct 11
600k school kids going back today. Huge shout out to the Vic homeschoolers. Legends, the lot of you!
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