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Rene Ritchie
Tom Boger is Sr. Director of Mac Product Marketing at Apple. I had the pleasure of sitting down with him and talking about the past, present, and future of the Mac. Here’s the podcast: 🍎 ⛅️ 👖
Tom Boger is Sr. Director of Mac Product Marketing at Apple. He's worked on projects including the original iMac. Earlier this week, he took to the Apple keynote stage to introduce the new Mac mini....
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Myke Hurley Nov 2
Replying to @reneritchie
Damn Rene!
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Rene Ritchie Nov 2
Replying to @imyke
🧡
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Myke Hurley Nov 2
Replying to @reneritchie
Will there be a video of this, or is it Podcast only?
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Rene Ritchie Nov 2
Replying to @imyke @viticci
It’s audio-only but there’ll be a short highlight video with the same kind of treatment I used for on the Shortcuts video. Gotta work with these podcast stars :)
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Rene Ritchie Nov 2
Replying to @reneritchie
Transcript will be up later today. And… one other thing…
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not Dan Riccio Nov 2
Replying to @reneritchie
I’m SVP if hardware engineering. When is it my turn? 😉 That explains why Tom, has his schedule booked the whole day.
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Rene Ritchie Nov 2
Replying to @DanRiccioParody
You know the VPs are trying to let the PMs have more spotlight! Good karma!
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Rene Ritchie Nov 2
Replying to @reneritchie
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El tito de Houston Nov 2
Replying to @reneritchie
Man great Interview.. Still 14 minutes to go on the podcast but just loving the interview. The segment of the Macmini is great since I have been comparing it to the Intel Nuc
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Rene Ritchie Nov 2
Replying to @eltito51
Thanks so much!
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 Observer Nov 2
Replying to @reneritchie
I have a feeling some hard questions weren’t asked... MacBook vs MacBook Air debate
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Rene Ritchie Nov 2
Replying to @apple_observer
Maybe listen before having feelings? O_o
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 Observer Nov 2
Replying to @reneritchie
Well, I did. Challenging Apple about having a more and more complex product line which translates in a more difficult buying decision... would have been interesting... we are far from the simple model SJobs used to talk about...
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Rene Ritchie Nov 2
Replying to @apple_observer
Literally what we discussed on the show!
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Mark V Nov 2
In fairness, Rene did ask exactly the question you refer to re: MacBook vs. MacBook Air, even pointing to the same quadrant. I agree with you Tom's answer wasn't very clear, but I don't think continuing to push the point would have led to a clearer answer.
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Rene Ritchie Nov 2
The way I parsed it was this, which admittedly has more overlap on one side then the other: 1. Max perf, get Pro. 2. Max carry, get 12-inch. 3. In-between, get Air.
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Mark V Nov 2
Yeah, that's how he explained it. But until yesterday, the Air brand was clearly positioned below the regular MacBook, it was sort of the iPhone SE / iPhone XR of the MacBook line-up. Is it now permanently in the middle? Or only until next MacBook spec bump?
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Rene Ritchie Nov 2
Middle is horizontal. Below is vertical. It is middle. It is not below. Apple has customers that will pay a premium for max portability. MacBook is higher than Air, just in the opposite way than the Pro.
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E.J. Kalafarski Nov 2
Also, to state what everyone already realizes, it makes no sense for the "Air" to NOT be the "max carry."
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