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Rachel Costello
Technical & Content Manager and author of white papers at . speaker. writer. Creative type turned technical.
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Rachel Costello retweeted
Izzi Smith 14h
Next week I'll be giving my first ever webinar about improving snippet appearance, handling zero-click SERPs, and other tasty stuff for enterprise websites! Can't wait for this, it's gonna be πŸ”₯πŸ”₯πŸ”₯ Register below πŸ‘‡
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Rachel Costello Jun 21
Replying to @basgr
Congratulations Bastian!! Very well deserved! πŸ˜„
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Rachel Costello retweeted
Britney Muller Jun 20
Few things make me happier than watching new badass speakers like 's Ruth Everett () CRUSH their first speaking engagement!!! πŸŽ‰πŸŽ‰πŸŽ‰ πŸ‘πŸ‘πŸ‘ Congrats!
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Rachel Costello Jun 20
And 's smashing it too - yes Ruth! I'm so proud of you! πŸ‘πŸ‘
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Rachel Costello Jun 19
Replying to @MelanieMitchell @Chewy
Thanks so much Melanie! 😊
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Rachel Costello Jun 19
Replying to @TharinduSM @DeepCrawl
Thanks, glad you found it useful!
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Rachel Costello Jun 18
Key learnings from of - Establish trust through all marketing channels to connect with your customers, and tell a consistent brand story. Also ensure solid technical foundations before you can scale rankings, campaigns and ultimately conversions
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Rachel Costello Jun 18
Replying to @RobOusbey
But having a strong brand and providing positive UX can have a bigger impact on rankings than technical health when high volume seasonal search terms hit their peak
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Rachel Costello Jun 18
Replying to @ScullyMark
Thank you! 😊
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Rachel Costello Jun 18
Up now on the stage is from talking about ranking for competitive terms. Links can only get you so far, you still need solid technical hygiene and foundations and the right targeting to rank well
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Rachel Costello Jun 18
Replying to @ScullyMark
Great news Mark, see you there!
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Rachel Costello Jun 18
Replying to @itshikkha @DeepCrawl
Here, try the full link instead -
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Rachel Costello Jun 18
This morning I tested out a new talk at on using a combination of website data and user data to improve onsite journeys πŸ”πŸ—£οΈ Thanks to everyone who came along, and to the team for giving me this opportunity! Here's the link to my slides:
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Rachel Costello Jun 18
Replying to @Marketing_Nat
Thanks so much Natalie, hope you enjoyed my talk!
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Rachel Costello retweeted
Natalie Henley Jun 18
Great point - before spending a lot of time to drive customers to your site, spend time figuring out what they are doing when they hit it.
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Rachel Costello retweeted
Rob Ousbey Jun 18
It's from at her first , talking about user experience and SEO πŸ˜ƒπŸ‘
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Rachel Costello retweeted
πŸŒ™ Stephanie (Stimac) Drescher ✨ Jun 17
What is some advice you wish you’d been given for your first presentation/talk?
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Rachel Costello Jun 17
Replying to @seaotta @basvandenbeld
And while constantly walking backwards and forwards across the stage may make you feel more relaxed, be aware that you might also give the audience motion sickness cc πŸ˜…
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Rachel Costello Jun 17
Replying to @seaotta
Don't just be an accessory for your slides. Have confidence in your knowledge of the subject matter and the main messages you want the audience to take away, and let your slides be an accessory for YOU instead
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Rachel Costello Jun 17
Replying to @ashleymadhatter
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