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Phil Nottingham
Video strategist & General Enthusiast.
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Phil Nottingham 14h
You've got to buy it. With the frame too. A legitimately amusing, ridiculous, extravagant and charming troll.
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Phil Nottingham 22h
Need to leave room for a follow-up talk.
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Phil Nottingham 22h
Just wait for my September pitch: "How to ensure your inbound leads funnel is made stickier with branded social influencer content marketing"
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Phil Nottingham Apr 18
Because it directly contradicts user intent. It's not like other ads which sit alongside the content the user is browsing, but a preventative interruption.
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Phil Nottingham Apr 18
From the advertisers perspective, yes. From the consumer's perspective, this is a deeply inefficient and irritating form of advertising.
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Phil Nottingham Apr 18
I am not saying (and neither is Alan) that these ads don't work. I too have had many successes with them. The point made was that people rarely watch them. And I think this conclusion is born out in the evidence of how many times the ads have to be served to achieve results.
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Phil Nottingham Apr 18
I have spent a lot of time looking into this, and honestly think the answer is “very rarely”.
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Phil Nottingham Apr 18
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Phil Nottingham Apr 18
Well, it would be much easier to achieve if you decide at some point not to be a Villa fan...
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Phil Nottingham Apr 18
Replying to @philnottingham
But, on balance, I'm really glad I stayed for "Gangnam Style".
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Phil Nottingham Apr 18
Replying to @philnottingham
By the time he got to "Single Ladies", some members of the audience justifiably decided to walk out.
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Phil Nottingham Apr 18
Replying to @philnottingham
However, the subsequent rendition of "Greased Lightning" was clearly excessive.
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Phil Nottingham Apr 18
I know many thought 's decision to perform "Walk like an Egyptian" in its entirety was a strange way to begin his session on SEO data at , but I personally thought it landed well.
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Phil Nottingham Apr 18
Paddy, I hope that one day, you too can feel this sense of joy.
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Phil Nottingham Apr 18
Replying to @MontseCano
Thanks Montse! I think it's because the entire idea of a marketing funnel is a bad idea. It causes us to measure the wrong things, which in turn encourages us to create bad content to achieve inappropriate goals.
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Phil Nottingham Apr 18
😀
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Phil Nottingham Apr 17
Replying to @AlisonParcell
Thanks boss!
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Phil Nottingham Apr 17
You should be fine as long as you haven’t invited along.
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Phil Nottingham Apr 17
Replying to @aschottmuller
thanks mate!
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Phil Nottingham Apr 17
Twitter fam - please vote for my project to win a !
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