Twitter | Search | |
Phil Nottingham
Video & Brand Marketing Strategist. General Enthusiast. Spurs.
6,358
Tweets
1,145
Following
7,157
Followers
Tweets
Phil Nottingham 24h
Inspired by a long-running gag at my friend 's old office, I am today compiling a new Spotify playlist. Additional suggestions most welcome.
Reply Retweet Like
Phil Nottingham retweeted
Tom Capper Aug 6
Vs. 2018, you're probably underreporting on organic conversions, potentially by as much as 17%. All because of a browser update you probably didn't even notice. I wrote a thing:
Reply Retweet Like
Phil Nottingham Aug 5
Replying to @willcritchlow
A+
Reply Retweet Like
Phil Nottingham Aug 5
Gentlemen. The women in your life have been saying this for years, and they are right: buy the expensive conditioner. I took out a second mortgage for a bottle of something called “Pureology” last week, but am walking around today feeling like Beyoncé. 100% worth it.
Reply Retweet Like
Phil Nottingham retweeted
Li Jin Jul 31
Own your audience -- don't rent it. Owned audience = email, phone numbers, RSS subscribers
Reply Retweet Like
Phil Nottingham Aug 1
Replying to @JGForsyth
Minister for Winter...?
Reply Retweet Like
Phil Nottingham Jul 29
Replying to @JoelKlettke
Kid and Herman Miller chair aside... can we hear more about that tasty looking amp and cab?
Reply Retweet Like
Phil Nottingham retweeted
Tom Critchlow Jul 29
Reply Retweet Like
Phil Nottingham Jul 29
Replying to @paddymoogan
Being repeatedly gazumped is a demoralizing experience.
Reply Retweet Like
Phil Nottingham retweeted
Jessica Levenson #BlackLivesMatter Jul 28
: "Create more in-depth, long-form video content that builds a dedicated audience...versus short snippets that don't offer value for the long term." 35 Content Marketing Tips From Top Industry Experts 3 by
Reply Retweet Like
Phil Nottingham Jul 28
Replying to @dom_woodman
Tip for this. Put breaks into your deck, which forces you to cut anyway. This might be a video, or just a clear end of a section. This way, you have to record it in manageable chunks, and the pressure is reduced.
Reply Retweet Like
Phil Nottingham Jul 26
Replying to @MichelleRobbins
Trick is super hot tray & fat meets cold batter. Keep the batter in the fridge until you’re ready to go, and the fat should be smoking, with the oven on as hot as possible. Cook for 15mins-ish, until puddings have really ballooned and the tops are crispy.
Reply Retweet Like
Phil Nottingham Jul 25
Certainly. Although, in this example - you probably want the YouTube version optimised for ad distribution (~30 seconds), and the on-site video to be a more expansive version (1-2 mins)
Reply Retweet Like
Phil Nottingham Jul 25
Similarly, if you want to Optimize the channel for lower ad cost - you want to make it lean, ensuring all your content gets a lot of engagement. This is best achieved by building a history of high performing ads.
Reply Retweet Like
Phil Nottingham Jul 25
YouTube is best understood as a social platform as much as a search engine, and the most effective approaches start with a very clear channel strategy, rather than just treating YouTube as a repository for all video.
Reply Retweet Like
Phil Nottingham Jul 25
Nevertheless, there are occasions where it can make sense to have the video in both places e.g. a how-to video - but that decision should be made based on whether the content has value for viewers on YouTube, rather than optimising for overall visibility on Google SERPs.
Reply Retweet Like
Phil Nottingham Jul 25
It can also cause cannibalisation issues e.g. for product/support related videos, where there is clear brand intent, but having the content on YouTube will mean Google sometimes show that instead of your page (depending on page strength, query, etc...)
Reply Retweet Like
Phil Nottingham Jul 25
I generally think it’s not very strategic. I.e. the content should be geared towards the platform, and the stuff that works best on YouTube isn’t the stuff that works best on your website, and visa-versa. Distribution needs to be part of planning.
Reply Retweet Like
Phil Nottingham Jul 25
Wistia even better - Async loading, smaller files, better compression. And automated Schema with JSON-LD
Reply Retweet Like
Phil Nottingham Jul 25
Replying to @aleangelico @joehall
True at an aggregated level, but not at an individual level. You can get a video ranking for a specific page with any platform - problem with YouTube is it treats the embed as link to the “canonical” on ; so you send all the traffic there.”
Reply Retweet Like