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Peter Teffer May 21
NEWS - The European Commission has violated Dutch advertising rules with a sponsored Donald Duck magazine. The Advertising Code Committee ruled that the magazine was a form of advertising, but was not clearly marked as such.
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Peter Teffer May 21
Replying to @peterteffer
I first wrote about this Donald Duck EU special in February, following an access to documents request. The documents revealed that the Commission had given clear instructions to the magazine's editors to put the EU in a more positive light.
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Peter Teffer
One e-mail from the Commission's representation in The Hague said that a draft story about the Beagle Boys had put too much focus on the opportunities for organised crime in a borderless Europe, and not enough on European police cooperation.
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Peter Teffer May 21
Replying to @peterteffer
The Commission also was unhappy about the implicit message arising from a draft version of a Donald Duck adventure - that EU rules mostly benefits multinationals (Scrooge McDuck) instead of citizens (Donald).
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Peter Teffer May 21
Replying to @peterteffer
One subscriber to the Donald Duck magazine read my article in which I mentioned that it was possible for consumers to file a complaint to the Advertising Code Committee. On Wednesday, the Committee ruled in his favour.
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Peter Teffer May 21
Replying to @peterteffer
The magazine violated the Dutch Advertising Code because it was not clear for its young readers this was a sponsored product paid by the Commission (the cover only said 'in cooperation with 🇪🇺'). The Commission is advised not to do it again. (The Committee can't hand out fines.)
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