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Persado
Persado unlocks the power of words, the foundational DNA of marketing
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Persado 31. sij
Looking for a weekend read? Here’s an in-depth piece by of looking at AI in marketing, featuring .
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Persado 8. sij
Check out ’s latest report to see what has been up to:
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Persado 17. pro
+ Chase + Enterprise: Wall Street Journal reported how the bank is using AI in multiple areas, including for marketing with Persado, client services and wider access to financial services.
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Persado 11. pro
CONGRATS to Persado Chief People Officer Allison Griggs Lee for being named one of 19 leaders for gender parity by .
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Fairygodboss 10. pro
To close out the year, we at decided to identify 19 movers and shakers who made an impact by leading the push for gender parity at their workplaces in 2019. So without further ado, meet our real-life superheroes 🦸‍♀️⬇️
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Persado 10. pro
customers can now harness the full power of words using Persado . Persado is now an Adobe Premier Partner:
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Persado 10. pro
Read all about it! Persado now an Adobe Premier Partner. Read details here:
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Persado 5. pro
WOW - So great to see how Humana and their members benefit from Persado to stay healthy this flu season in a new WSJ article by .
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Persado 21. stu
Proud that Persado is a winner at this year’s Digital Insurance Agenda event in Munich for having the highest strategic impact in insurtech!
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Persado 21. stu
Great Forbes article for about what it takes to extract value from investments. “It turns out the problem is not really the models behind AI, but with the mindset of marketers and the business discipline of how they are using AI…”
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Persado 18. stu
Here’s a playbook of proven, data-guided strategies that work across the entire holiday season from the early Holiday Gift Guide, through Black Friday and beyond.
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Ryan Deutsch 13. stu
Great audience today at and great show by . Digital marketing innovation is top of mind for .
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Persado 11. stu
Masterful keynote by of JPMorgan Chase during Web Summit describing the future of marketing and how AI makes marketing more human. Honored that Persado is part of their journey.
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Persado 30. lis
Well said - AI is a key capability for today's CMO.
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Persado 29. lis
Is AI the future of advertising and better messaging? That future is already here and the best advertisers incorporate more data-driven insights into their creative, according to a new Forrester report.
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Persado 23. lis
If you still think it’s AI vs. human, think again. AI is the secret superpower for creatives and copywriters to do their best work. This MIT study outlines basic principles to get the most out of AI for maximum business impact.
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Persado 17. ruj
Do you know the difference between natural language processing (NLP) and natural language generation (NLG)? Persado NLP Scientist Frank Chen outlines how these AI technologies are the future of personalized marketing at scale.
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Persado 11. ruj
Are you leading your company to use AI responsibly? Of particular interest in this McKinsey article is making sure to account for bias and ensure outputs are fair.
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Persado 5. ruj
Know the difference between NLG, AI and an API? Use Persado's data dictionary for marketing technology and AI terms to speak data fluently.
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Persado 3. ruj
We’re better together: AI adds depth, richness and humanity to creativity. Agree with in that human copywriters should view AI as a “member of the creative team”.
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