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Christopher Mims🤳
Giant Corporation Generates Huge Quantities of Free Advertising and Brand Equity For Tiny Rival by Suing It
According to the company that owns popular mayonnaise products Hellmann's and Best Foods, a Bill Gates-backed S.F. startup's whole business platform is false advertising.
SF Business Times SF Business Times @SFBusinessTimes
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Charles Arthur 12 Nov 14
Replying to @mims
Apple and Samsung, slightly differently cast. Love to track brand awareness of S/sung alongside patent trials.
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Christopher Mims🤳 12 Nov 14
Replying to @charlesarthur
this ones a great deal more lopsided, surely?
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Charles Arthur 12 Nov 14
Replying to @mims
absolutely, but the principle is the same - suing people is a double-edged sword. If they're not egregious chancers, easily backfires.
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Roy Brooks 12 Nov 14
Replying to @mims @faris
So eggs are not a core ingredient of 'mayo'? (Or am I - a European - confusing 'mayo' with 'mayonnaise'?)
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Tamale Pie 17 Nov 14
Replying to @royAB @mims @faris
Not needed. is better than mayonnaise. Hope you get to taste it some day.
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