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Matthew Brennan
1/ The data that Chinese smart retail systems can capture from a single store is mind blowing. Face recognition identifies new & return customers, estimates their age, gender and mood. Time spent in store and items looked at creating live store foot traffic heat maps.
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Matthew Brennan May 23
Replying to @mbrennanchina
2/ Hidden camera in the shelves record which items were picked up and what customers are looking at and for how long
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Matthew Brennan May 23
Replying to @mbrennanchina
3/ Conversion funnels: people who passed by the store, people who entered, people who picked up or browsed products, people who purchased. Exactly same as online ecommerce.
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Matthew Brennan May 23
Replying to @mbrennanchina
4/ And all of this data can be tied to the individual's online behaviour. Closing the loop between online and offline creating a wholistic picture of each customer's behavior
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Chris (Rollin' like Sisyphus) Debo May 25
Mind blowing, yes, but also designed to manipulate you into buying things you don't even realize you need. It's kinda demonic.
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Nuclear Football May 25
indeed. add psychometric targeting & it is really worrying...
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Reticent Turnip May 25
Smartphones doing normal scanning for wifi, bluetooth, etc. can also be used to tag customers and track movements in store. GOOD WORK EVERYONE
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Chris (Rollin' like Sisyphus) Debo May 25
It takes a village!
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Francis Waithaka 💙 May 25
Replying to @mbrennanchina
Total invasion of Data privacy. Where's customer's consent?
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David Pan May 25
Consent is stepping into the store.
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1Man/ManyMachines May 23
Replying to @mbrennanchina
Customers are prey..
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Kip May 24
Intresting if a customer holds an item and leaves it, what would be the reason? Can it analyse that? Price, expiry date, components of the item, item manufacturer this are some of the reasons a customer would leave an item.
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Spy Blog 🇬🇧 May 24
Spotting the creepy camera on the shelf might also do it.
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🌊Responsibility is transitive🌊 May 25
Replying to @spyblog @_7nth and 2 others
Not according to my Chinese students, who see it as a natural security measure against shoplifting (and being marketing students are all for the big data angle).
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Spy Blog 🇬🇧 May 25
Replying to @yasegumi @_7nth and 3 others
Here in the UK which has led the world in deployment, it is now so ubiquitous that it can *no longer be used for mere shoplifting* only for serious crimes. do not look at CCTV evidence for crimes <£400 because it costs too much Police time to analyse.
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Vishal Reddy May 24
Replying to @mbrennanchina
must eliminate guess work by adding vision data to their analysis . I have developed a functional prototype of smart retail systems for a Singapore chain and happy to show anyone a demo. Here's a brief document
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Ed Sander 艾德 | ChinaTalk May 25
Replying to @mbrennanchina
In their Qin Cheng Li mall in Hangzhou Alibaba is also collecting lots of data, but they were rather vague about what and how they actually collected it.
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Ivy Xu ☀️ May 25
Replying to @mbrennanchina
This is just taking an online experience offline. When you shop online, companies can already track your age, gender, and time spent on site, user journey, and what you are browsing.
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Aaron Vidas May 24
Replying to @mbrennanchina
Was this tech developed in-house or is it a system that can be purchased?
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Jordan Harris May 25
China is scary
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