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Matt Beswick
Co-Founder of Aira, SEO Geek, and firm believer in the power of paying it forward.
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Matt Beswick Jun 14
Replying to @carlhendy
I paid a guy $5 to tell me who’d paid him $5 to point a few thousand spammy anchor text links at my personal site. That was a fun 48 hours.
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Paddy Moogan Jun 9
Three years ago, we launched unlimited holiday for our team . Recently, we updated the policy after learning a few things. You can read about the changes here:
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Livi Wilkes Jun 6
LARGE CONTENT MARKETING AGENCY OF THE YEAR. We are buzzing!!!!
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Matt Beswick Jun 1
Replying to @paddymoogan
Mind. Blown.
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Matt Beswick May 21
Either’s cool - whichever is easiest for you :)
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Matt Beswick May 21
That would definitely be of interest . Would you mind emailing me (matt@aira.net)?
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Matt Beswick May 20
Or rusty and overstated. One of the two.
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Matt Beswick May 20
This. So much this.
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Matt Beswick May 20
Agreed. When I have something that isn’t just a working idea I’ll most likely share it fully. Unless it’s a product, then people can pay for it ;)
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Matt Beswick May 20
Not just CPC. Things like (and this one was ‘s idea) if a result has shopping results it’s probably decision stage. Combine that with some other intent identifiers and you can start to get to a decent level of confidence about the type of search.
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Matt Beswick May 20
There’s also some other API stuff I’m doing which involves finding the lemma of words, and then using groupings to bulk classify phrases. Again, very early days but there are some potentially useful outcomes that I’m finding.
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Matt Beswick May 20
At the same time I’m working on the logic Jono talked about. Dan’s sheet is great, but nested logic is when it gets way more powerful at scale.
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Matt Beswick May 20
This is really early days but I’m feeding in manual keyword classification and spitting out results. Only used a tiny experimental set at the moment to get the code working and no idea if it’s going to give any value.
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Matt Beswick May 20
Orrrrr... email me the logic, I’ll build it into my experiment and we can high five in a month or two? 😁
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Matt Beswick May 20
I did. On the plus side I’m working on something along these lines which does and cool shit like that ;)
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Matt Beswick Apr 25
Replying to @joncooperseo
You’ve had a couple of replies already but I’m almost certain that SEMrush do this. Give me a shout (matt@aira.net) if you’re still struggling and I’ll take a look.
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Daniel Brooks 🤓🔍 Apr 17
As if I needed another reason why is the best place to work.... thanks and 📘🤓
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Daniel Brooks 🤓🔍 Apr 16
VERY happy today. With a little help from some existing resources I've managed to build a new formula to help automatically categorise keywords based on the users intent... 🙌 🙌 🙌 🤓
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Matt Beswick Apr 12
Off topic, but I was telling a couple of our guys about the time at LinkLove when you switched a “few” footer links to point at the other day. That kind of shit just doesn’t happen any more 😂
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Barry Adams Apr 2
Googlebot uses Chrome 41 to render JS, which does not have adequate XSS protection. Which means you can submit XSS attacks to Googlebot to inject, for example, canonical tags and links to your own sites.
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