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Markus Andrezak
Thinking: How many musicians compose? How many simply play for fun? Would music be any better through co-creation? (1/2)
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Thorsten O Kalnin 12 Oct 15
as long as you're not a solo-musician, everything in music is co-creation... just thinking...
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Markus Andrezak 12 Oct 15
Nope, you talk about collaboration. Co-creation is including the customer = audience in the process of creation.
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Markus Andrezak 12 Oct 15
Silly answer: collaboration? Which is not co-creation?
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Markus Andrezak 12 Oct 15
See my answer to
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Markus Andrezak 12 Oct 15
What is semantics to you to me is the serious question where the place of customer! is in creative process. Huge difference.
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Thorsten O Kalnin 12 Oct 15
can not agree to that regarding collaboration. And, IMHO the customer is not a prerequisite for CoCreation...
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Markus Andrezak 12 Oct 15
I honor your opinion. But discussions are easier when we stick to established definitions:
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Markus Andrezak 12 Oct 15
Once the audience is no longer musicians but listeners, would the composer co-create?
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Thorsten O Kalnin 12 Oct 15
you're absolutely right! And, if you read the definition it becomes more clear - CoCreation is about bringing different 1/2
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Markus Andrezak 12 Oct 15
That’s all great and should be done, but I guess it’s nit the point that co.creation explicitly makes?
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Thorsten O Kalnin 12 Oct 15
disciplines together for creating value for the customer - but the customer does not have to be part of it - he can... 2/2
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Markus Andrezak 12 Oct 15
„co creation is when … enable customers to create value by collaborating with the firm“
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Markus Andrezak 12 Oct 15
Co-creation is not normal market research, and makes a different point, which is including the client explicitly in creation?
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Markus Andrezak 12 Oct 15
You describe good market research techniques?
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Markus Andrezak 12 Oct 15
yup, e.g. in the wiki definition,creating your own Nike design is co-creation. Makes it easier to grasp.
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Markus Andrezak 12 Oct 15
A juke box e.g. is a co-creation tool as an exchange for play lists.
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Markus Andrezak 12 Oct 15
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Markus Andrezak 12 Oct 15
While it may sometimes be gr8, I think it’s not always good 4 progress: E.g Techno DJ being asked if he cld play Pink Floyd ;)
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Markus Andrezak 12 Oct 15
I know it is a fine line & thx for helping me out in this dialogue!
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