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Markus Kramer
Expert @ Powering Brands | Luxury | Automotive | Finance | Strategy, Branding & Leadership | Passionate About Life
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Markus Kramer retweeted
Kenton Mann Feb 17
This brand-new, factory-fresh Aston Martin is 60 years old via
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Markus Kramer Feb 16
Thought that is on-brand works very well in today’s data cluttered environment.
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Markus Kramer Feb 15
"He who has a WHY to live for can bear with almost any how." – Friedrich Nietzsche
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Markus Kramer Feb 14
Here is the link for the official website of our new book:
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Markus Kramer Feb 14
The application of the GPS Framework helps you create your own Guiding Purpose . Drawing from many years of experience of working with some of the most powerful brands, the GPS represents the condensed result of 20+ years of what works
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Markus Kramer retweeted
Business Insider Feb 13
Smart Valor CEO says you can 'tokenize' everything, even her coat
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Markus Kramer Feb 13
Culture is the priority of purpose-led brands and it is a fundamental tool for leaders.
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Markus Kramer Feb 12
Inner training: Prof. Monika Hamori explains how ed-tech can be part of the solution for internal training program
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Markus Kramer retweeted
GPS Feb 8
“If you sell based on deep mission and purpose, revenue will follow.” - Tom Rath
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Markus Kramer Feb 9
The proven GPS is explained in a comprehensive way in this short explainer animation:
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Markus Kramer Feb 8
"When your are clear to you, making decisions becomes easier." - Roy E. Disney
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Markus Kramer retweeted
strategy+business Feb 6
Org culture is not the same thing as employee engagement. Here's what's different between the two:
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Markus Kramer Feb 7
The great Greek philosophers put the meaning of life over everything else – from which all doing would draw value and utility.
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Markus Kramer Feb 6
involves defining a brand’s point of view in a genuinely inside out way which requires thoughtfulness because even at the root of the word ‘reputatio’ means consideration.
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Markus Kramer retweeted
GPS Feb 5
One of the main reasons behind the prioritization of is that without putting it at the core, can neither build true, long-term success nor a cultivate a differentiated, bonding and deep internal culture.
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Markus Kramer retweeted
Brand Affairs Feb 5
"If you don't give the market the story to talk about, they'll define your brand's story for you." - David Brier
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Markus Kramer Feb 5
Do your decisions lead your firm to become a or to be perceived as a mere commodity?
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Markus Kramer Feb 2
Becoming their third place or second home is the meaningful way of the brand of a nation, city or any place and elevating the quality of relations in the and therefore human dimension.
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Markus Kramer Feb 1
A brand's guiding purpose (GPS) creates who create clients. It doesn’t buy audience but builds audience that builds audience.
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Markus Kramer Jan 31
This article can lead one to re-center their brand and ask questions about the important difference between brand vs.
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