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Mark Ritson
Marketing professor and columnist. A bigger threat than Google and Facebook combined. Apparently.
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Mark Ritson 17h
Replying to @JKissell08
Ooolllllllllddddddddddd.
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Mark Ritson retweeted
Australian Media 18h
Advertising’s biggest customer thinks the end is nigh for the whole industry.
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Giles Edwards 23h
If you ever need another boost, get on
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Mark Ritson 23h
Quote of the weekend from one of the many delighted customers at Fortnite Live from
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Mark Ritson 23h
Having a tough Monday? I strongly, strongly urge you to start following on Twitter. Just don’t do it while drinking a hot beverage or using heavy machinery.
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Mark Ritson Feb 17
Marc Pritchard’s quote that he was planning for “a world without ads” suggests advertising is about to disappear. But as many media brands have discovered, life is tough without it. ⁦⁩ (Paywall).
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Mark Ritson retweeted
Jay Rosen Feb 16
Wanna know why you are hearing so much about subscription and membership and 'reader revenue?' Chart via showing Google and Facebook with 83 percent of the growth in digital ad dollars.
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Mark Ritson Feb 15
I agree with this from the bottom of my briefcase.
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Jason Kint Feb 15
Some math for ya. Updated U.S. Duopoly . IAB released '18 Q3 industry so we can now use , 10Ks to estimate it out. Google and Facebook took a whopping 83% of incremental spend in Q3 '18 which nets out to 81% of the growth for the first three quarters of 2018.
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Mark Ritson Feb 15
Replying to @rich_kirk
Whaaat?
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Mark Ritson Feb 15
Replying to @MARKRIT
Yup, you got it, typo.
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Mark Ritson Feb 15
Replying to @unloveablesteve
“Lobster lunch” was meant to be “monster munch”. I grew up in Whitehaven. Lobster wasn’t discovered there until the early 21st century. We had fuckloads of Monster Munch however. Fuckloads.
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Mark Ritson Feb 15
Replying to @rich_kirk
What, 70?
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Mark Ritson Feb 15
You look at the photo below and think whose the dude in the brown shirt. Or you are immediately transported back to your living room, lobster lunch and the dead time between home time and tea time.
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Mark Ritson Feb 15
Replying to @liam_jeal4
Who here has not occasionally done this? No time to be churlish Liam. We all engage in a bit of seamen dosage when that bad back flares up.
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Mark Ritson Feb 14
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Mark Ritson Feb 14
Replying to @BelfastPete
...and to be fair they might not be great Pete. Hard to say.
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Mark Ritson Feb 14
Replying to @SelectAv
One of my faves.
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Mark Ritson Feb 14
Replying to @liam_jeal4
Clearly.
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Mark Ritson Feb 14
Replying to @EvgenyBik
And whether you even use shorter term ROI metrics or move the focus to longer term effectiveness measures.
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