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Mark Ritson
Marketing professor and columnist. A bigger threat than Google and Facebook combined. Apparently.
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Mark Ritson retweeted
Chris Brogan 14h
Replying to @benjdunn @markritson
Gary is fine. We're friends. He just has a different approach. And thanks for reading Trust Agents. That's my approach. ;)
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Mark Ritson 15h
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Mark Ritson 17h
It comes from a couple of different assessments of Effie’s in Australia and from the work of analytic partners. Multi-channel does just not mean TV x OOH x Search. You can adjust channels to reflect S Curves and still get multi effects.
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Mark Ritson retweeted
Jerry Daykin 18h
👏 calling a 💩 a 💩. Though... 1. The CPM rise is a potential moderate issue due to slowing increases in ad volume and real continued increases in spend (look at FB increasing revenue) - the reality is their income comes from SMBs, probably the worse influenced by bad gurus
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Mark Ritson 18h
Replying to @heidistephens
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Mark Ritson retweeted
Luc Benyon 18h
Finally exposed, the 'giant dark shadow' Gary Vaynerchuk casts over marketing. via
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Mark Ritson retweeted
Neville 18h
Enormously comprehensive and rather satisfying take down of all the many smoke and mirror attempts that some ‘media influencers’ use to bamboozle with bullshit, Gary V being one of the foremost
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Mark Ritson 18h
is wrong, wrong, wrong, wrong, wrong about media. Not just a difference-of-opinion-wrong, but the plain and simple, completely not true, 180 degree, kind of wrong. And his influence means that the wrongness needs calling out::
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Mark Ritson Nov 15
Starting watching this thinking "Christmas ads, lost the plot, become old hat, clutter, bah humbug". And about 2/3 through started to cry. Brilliant as ever. Christmas is coming. Thanks Reg!
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Mark Ritson Nov 14
Big move. Great move.
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Mark Ritson Nov 14
Very good marketer.
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Mark Ritson retweeted
richard shotton Nov 13
One persistent myth in marketing is that Millennials are wildly different This OECD data looks at length of time spent in a job. It shows that the median job length for under 35s has been flat for last 30 years. Millennials are just like previous youths In Seriously Curious
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Mark Ritson Nov 13
Hi Emma, I've sent you the specific slide via DM, cant attach to a post
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Mark Ritson Nov 11
⁩ and her collegial message are perfectly timed. The decade of factionalism in media is over and it’s time for everyone to play nice again. Integration is a buzzword again. (Paywall but Worth It).
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Mark Ritson Nov 9
A big Saturday ahead. Seven Jimmy Watson winners and from the vintage they won the famous jug. 3 Shiraz, a Syrah, Pinot, Grenache and a Cab Sav. Here we go...
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Mark Ritson Nov 9
A few more trolleymen a few less intellectual postmodernist videographers..
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Mark Ritson Nov 9
If some of these half wits put down their phones and helped those lads in uniform we’d all be better off. Put your iPhone down and get amongst it FFS. Well done that man with the trolley.
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Mark Ritson retweeted
You Had One Job Nov 8
One day you’ll be mature enough to read that without laughing.
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Mark Ritson Nov 9
Yup. He’s a brilliant marketer.
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Mark Ritson Nov 8
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