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Tom Fishburne
Marketoonist and Author of "Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" ()
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Tom Fishburne retweeted
Tom Fishburne Sep 16
“Marketing Automation” - new cartoon and post on aggressive email marketing -- and how spam sent by marketing automation is still spam.
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Tom Fishburne retweeted
Tom Fishburne Sep 9
“The Silo Mentality” - new cartoon and post on the organizational silos that get in the way of customer experience
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Tom Fishburne retweeted
Tom Fishburne Sep 2
“Digital Transformation” - new cartoon and post on why many digital transformation projects fail
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Tom Fishburne Aug 26
“How to Rebrand” - new cartoon and post on brand heritage and the risk of throwing out the baby with the bathwater
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Tom Fishburne Aug 19
“Fake Influence and Authenticity” - new cartoon and post on the state of influencer marketing
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Tom Fishburne Aug 12
“Watching the Numbers” - new cartoon and post on tracking performance and marketing myopia
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Tom Fishburne Aug 5
Replying to @jasper_hd
Thank you so much! I'm glad they strike a chord.
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Tom Fishburne retweeted
Tom Fishburne Aug 5
“The ROI of Marketing” - new cartoon and post on the communication gap between CMOs and CFOs
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Tom Fishburne Jul 23
“Lifestyle Brands” - new cartoon and post on some of the hubris of marketing
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Tom Fishburne retweeted
Tom Fishburne Jul 16
“Vanity Metrics” - new cartoon and post about what we measure and the difference with "clarity metrics"
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Tom Fishburne Jul 8
“Innovation Dreamers, Realists, and Spoilers” - new cartoon and post on the mindsets needed to generate ideas
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Tom Fishburne Jul 1
“How to Define Your Brand Positioning” - new cartoon and post on the almighty Brand Onion
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Tom Fishburne retweeted
Tom Fishburne Jun 17
“The Personalization Gap” - new cartoon and post on the catch-22 of consumers expecting hyper-personalization but increasingly reluctant to share personal data in the wake of GDPR
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Tom Fishburne Jun 14
“40 Years of Marketing” - To celebrate their 40th Anniversary, asked me to create a cartoon commenting on the last 40 years of marketing
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Tom Fishburne Jun 10
“Marketing Short-termism” - new cartoon and post on the pressure to show immediate results that can lead marketing astray -term
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Tom Fishburne May 27
“Shifting Priorities and Digital Transformation” - new cartoon and post on Organizational Attention-Deficit Disorder
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Tom Fishburne May 20
“Being Agile” - new cartoon and post on how “Agile” spread from software development to the rest of business (and lost some of its meaning along the way)
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Tom Fishburne May 13
“Brand Standing” - new cartoon and post on brands taking a stand on social issues
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Tom Fishburne May 6
“Influencer Fatigue” - new cartoon and post on influencer marketing and authenticity
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Tom Fishburne Apr 29
“Innovation Risk” - new cartoon and post on how we look at the inherent risks of new ideas
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