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Tom Fishburne
Marketoonist and Author of "Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" ()
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Tom Fishburne retweeted
Tom Fishburne Nov 4
“The Marketing Dashboard” - new cartoon and post on how “not everything that counts can be counted, and not everything that can be counted counts”
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Tom Fishburne retweeted
Tom Fishburne Oct 28
“The Marketing Ivory Tower Trap” - new cartoon and post on how nothing exposes marketing B.S. quicker than a conversation with an actual consumer
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Tom Fishburne retweeted
Tom Fishburne Oct 21
“Digital Transformation” - new cartoon and post on how digital transformation requires organizational transformation
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Tom Fishburne retweeted
Tom Fishburne Oct 7
“Customer Satisfaction Survey Fatigue” - new cartoon and post on being continually asked to rate every minor brand interaction
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Tom Fishburne retweeted
Tom Fishburne Sep 30
“Evidence-Based Marketing” - new cartoon and post on balancing the art and science of marketing
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Tom Fishburne retweeted
Tom Fishburne Sep 24
“360-Degree Customer View” - new cartoon and post on customer experience
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Tom Fishburne retweeted
Tom Fishburne Sep 16
“Marketing Automation” - new cartoon and post on aggressive email marketing -- and how spam sent by marketing automation is still spam.
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Tom Fishburne retweeted
Tom Fishburne Sep 9
“The Silo Mentality” - new cartoon and post on the organizational silos that get in the way of customer experience
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Tom Fishburne retweeted
Tom Fishburne Sep 2
“Digital Transformation” - new cartoon and post on why many digital transformation projects fail
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Tom Fishburne retweeted
Tom Fishburne Aug 26
“How to Rebrand” - new cartoon and post on brand heritage and the risk of throwing out the baby with the bathwater
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Tom Fishburne retweeted
Tom Fishburne Aug 19
“Fake Influence and Authenticity” - new cartoon and post on the state of influencer marketing
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Tom Fishburne retweeted
Tom Fishburne Aug 12
“Watching the Numbers” - new cartoon and post on tracking performance and marketing myopia
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Tom Fishburne Aug 5
Replying to @jasper_hd
Thank you so much! I'm glad they strike a chord.
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Tom Fishburne retweeted
Tom Fishburne Aug 5
“The ROI of Marketing” - new cartoon and post on the communication gap between CMOs and CFOs
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Tom Fishburne retweeted
Tom Fishburne Jul 23
“Lifestyle Brands” - new cartoon and post on some of the hubris of marketing
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Tom Fishburne retweeted
Tom Fishburne Jul 16
“Vanity Metrics” - new cartoon and post about what we measure and the difference with "clarity metrics"
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Tom Fishburne retweeted
Tom Fishburne Jul 8
“Innovation Dreamers, Realists, and Spoilers” - new cartoon and post on the mindsets needed to generate ideas
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Tom Fishburne retweeted
Tom Fishburne Jul 1
“How to Define Your Brand Positioning” - new cartoon and post on the almighty Brand Onion
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Tom Fishburne retweeted
Tom Fishburne Jun 17
“The Personalization Gap” - new cartoon and post on the catch-22 of consumers expecting hyper-personalization but increasingly reluctant to share personal data in the wake of GDPR
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Tom Fishburne retweeted
Tom Fishburne Jun 14
“40 Years of Marketing” - To celebrate their 40th Anniversary, asked me to create a cartoon commenting on the last 40 years of marketing
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