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Marketo
The leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Need support? Contact .
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Marketo 20m
From Diageo’s Andrew Geoghegan: Authenticity is being true to your brand, not pretending to be craft. via
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Marketo 4h
Courtesy of the University of Virginia, read in interview with CEO Michele Kessler, in which she explains how she leveraged a background in marketing and general management to ascend to CMO and, ultimately, CEO.
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Marketo 9h
Wondering how to navigate automating your while also humanizing the ? shares tips on this and other marketing paradoxes:
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Marketo 12h
Content strategy vs. content marketing: What's the difference? A great read recommended by our fearless . via
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Marketo 23h
The customer care bar has never been higher, so brands must automate to keep up. Relying on product and price is no longer giving brands the competitive advantage they need. via
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Marketo Oct 19
Marketers, are you thinking about Black Friday and Cyber Monday yet? Get some insight for your 2018 strategy. via
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Marketo Oct 19
Learn 3 ways of securing marketing interest and consent in the GDPR world, all the while making marketing more personal and authentic. via
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Convince & Convert Oct 19
We interviewed 10 leaders - including Peter Bell, Senior Director of Marketing (EMEA) at , Jeff Rohrs, author & CMO at - and we uncovered 7 common themes to developing an unstoppable team. Get the results:
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Marketo Oct 19
Creating a website is a huge and important undertaking for your business. Learn about project & sprint planning as well as proper set up and management.
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Steve Lucas Oct 18
Worth the read...
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Marketo Oct 19
Want some insight from the recent Advertising Week conference in New York City? Learn 5 ways to make your brand's storytelling even better. via
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Marketo Oct 18
Seven executives who specialize in content marketing shared their stories of how one small change sparked a significant shift in their business. via
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Marketo Oct 18
Gen Z loves micro-influencers, YouTube, Snapchat and Instagram. Learn 4 unconventional ways to better market to generation Z. via
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Marketo Oct 18
How can you make your marketing persuasive? Learn the six critical factors to effective creative that can persuade your audience to engage with (and purchase from) your brand.
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Marketo Oct 18
Looking to get the most from your strategy? Follow these three tips for maximum ROI.
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Marketo Oct 18
Attn Atlanta: Join us on November 8th for a conversation on fearless with our panel hosted by . Register now! 
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Marketo Oct 17
Learn about the principles of graphic design that apply to both print & digital and how you can incorporate those into your marketing strategy today.
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Marketo Oct 17
Whether you’re a novice marketer or an expert, A/B testing should be part of your campaign optimization toolkit. Access this cheat sheet to learn about three of Marketo’s most effective demand generation tests that you can start using today. 
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Marketo Oct 17
"At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from Spencer Stuart." Learn why Chief Growth Officers won't fix a high CMO turnover Rate. via
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Marketo Oct 17
Get goal-oriented for more effective storytelling. shares four additional tips in her most recent article for .
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