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Marketing Dive
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing. Sign up here:
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Marketing Dive 2h
The newly formed Global Alliance for Responsible Media seeks to address significant brand-safety worries before they impede the growth of digital advertising:
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Marketing Dive 3h
This is the first time that digital ad sales will represent more than half of global ad sales, per a forecast:
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Marketing Dive 4h
. plays into fan nostalgia with live Twitch stream of unofficial victory anthem:
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Marketing Dive 5h
, through its work with clients like Netflix, Activision Blizzard, 2K Games and Disney, has generated more than $10 million in revenue and staffs over 50 employees:
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Marketing Dive 6h
Can marketers eliminate biased consumer portraits? is trying to find out:
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Marketing Dive 7h
Ultra-popular movies are a win for brands looking to tie up with an iconic character like "Spider-Man":
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Marketing Dive 8h
Recall of the logo increased and consumers who experienced sensory branding were 12% more likely to say that the merchant is interested in security:
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Marketing Dive 9h
From 70% to 90% of the impact from display ads drives sales in channels other than Amazon, according to 's latest ROI Genome Report:
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Marketing Dive 11h
Whether it's dubbed "woke-washing" or "trustwashing," the ability of brands to "walk the talk" of their purpose-driven campaigns seems to be a top concern at this year's Cannes Lions festival:
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Marketing Dive Jun 19
With Amazon's ad revenue catching up to Google and Facebook, here's how advertisers can leverage the platform — regardless of whether they sell products on it:
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Marketing Dive Jun 19
The newly formed Global Alliance for Responsible Media seeks to address significant brand-safety worries before they impede the growth of digital advertising:
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Marketing Dive Jun 19
The benefits from using personalized packaging include greater consumer engagement and brand awareness, increased sales and more consumer loyalty:
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Marketing Dive Jun 19
Katzenberg and Whitman's Quibi has secured $100 million in upfront ad commitments from the likes of Google, Procter & Gamble, Walmart, Progressive and AB InBev:
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Marketing Dive Jun 19
Pantene is bringing back its iconic tagline "Don't Hate Me Because I'm Beautiful" with a modern update: "Don't Hate Me Because I'm BeautifuLGBTQ."
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Marketing Dive Jun 19
Whether it's dubbed "woke-washing" or "trustwashing," the ability of brands to "walk the talk" of their purpose-driven campaigns seems to be a top concern at this year's Cannes Lions festival:
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Marketing Dive Jun 19
UPDATE: Ycor drops bid for Sizmek assets, clearing way for Amazon deal:
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Marketing Dive Jun 19
. plays into fan nostalgia with live Twitch stream of unofficial victory anthem:
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Marketing Dive Jun 19
. announces partnership w/ John Legend & others at to tell stories of inclusivity, equality:
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Marketing Dive Jun 18
This is the first time that digital ad sales will represent more than half of global ad sales, per a forecast:
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Marketing Dive Jun 18
The airline has created a "Shantay Blue Stay" airplane, based on 's "shantay, you stay" catchphrase:
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