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Marco Arment
Apple launched podcast analytics, and there are zero surprises. Most downloads get played, some people (but not most) skip commercials and theme songs, and most people finish the episodes. Here’s an ATP episode with three sponsor breaks and a theme song:
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Brent Mulligan Dec 14
Replying to @marcoarment
Do you collect similar data on Overcast? How does it compare?
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Marco Arment Dec 14
Replying to @brentmulligan
I don't.
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Brian Dec 14
Replying to @marcoarment
Is the Y-axis the percentage played by downloads?
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Ben Gilbert Dec 14
Replying to @jsnell @marcoarment
Meanwhile, diving in has also made me realize that Overcast has doubled in % of listener base the last 6 months :)
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Marco Arment Dec 14
Replying to @briannehring
Yes.
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Marco Arment Dec 14
Replying to @gilbert @jsnell
It’s been a good year.
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Brian Dec 14
Replying to @marcoarment
As you said, looks like a great percentage of played downloads
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Marco Arment Dec 14
Replying to @briannehring
Yeah, every episode I checked was in the 80-90% range, increasing as they got older (as people get behind and then catch up).
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