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Marco Arment
Apple launched podcast analytics, and there are zero surprises. Most downloads get played, some people (but not most) skip commercials and theme songs, and most people finish the episodes. Here’s an ATP episode with three sponsor breaks and a theme song:
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Federico Viticci Dec 14
Replying to @marcoarment
Yup. Here’s AppStories that shows the sponsor break
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Calamity Jan Dec 14
On ads: I've learned from and (and now with you and ) I'm 1000x more likely to listen all the way through if the host does a read and the co-host/guest jumps in. I will not miss ads that Merlin helps Gruber with. I'll *rewind* to hear them.
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Tim 🦕 Dec 14
Replying to @marcoarment
Also ad-skipping is not a bad thing, I never skip ads that I haven’t heard at least a couple of times.
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Brent Mulligan Dec 14
Replying to @marcoarment
Do you collect similar data on Overcast? How does it compare?
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Jay P Dec 14
Replying to @marcoarment
But does it track how many times the theme song plays in your head…..
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Dave Rutledge Dec 14
Likewise, the most fun ads to pay for as a sponsor are when Merlin's involved.
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James Thomson Dec 14
Replying to @viticci @marcoarment
Does that show more people listening after the break than before it? Wonder why…
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Federico Viticci Dec 14
I was talking about Things – different chapter in the episode
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Jason Snell Dec 14
Replying to @marcoarment
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James Thomson Dec 14
Replying to @viticci @marcoarment
Ah, so some people might have just skipped to that.
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Awax Dec 14
There’s a notable difference between before and after the theme song: are those people intentionally skipping the after show or do they believe that “now the show is over”
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Marco Arment Dec 14
Replying to @brentmulligan
I don't.
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Chris Breen Dec 14
Replying to @jsnell @marcoarment
Waidaminute, they skip the THEME SONGS!!? Where are these heathens coming from?
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Calamity Jan Dec 14
Replying to @_ @marcoarment and 3 others
He has the remarkable ability to create audio branding. "D-I-F-F-S!" is immediately recognisable, and you'll never forget what you're supposed to enter as a coupon code.
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Russell Quinn Dec 14
Replying to @jsnell @marcoarment
Three. One marketing person from each sponsor.
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Nik Dec 14
Replying to @marcoarment
Should we feel bad for skipping the ads when it’s something we’re 99% sure we aren’t going to use?
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David J. Loehr Dec 14
That’s why Radio Theater has jokes over the theme & custom ads (when we have real ads). (Also, I love theme songs.)
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Mark Crump Dec 14
Replying to @marcoarment
I like how you handle the sponsor chapters, by the way. Seems like a nice middle ground of making sponsors and listeners happy.
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Aaron Block Dec 14
Sorry I skip the commercials, but I've already set up a , I tired , I subscribe to , I host on , and my glasses are from . (I don't need an mattress yet)
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