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Li Jin
As consumers desire greater control over how they spend their attention, an emerging biz model will be paying for ongoing access to *people*--or what Iโ€™ll call โ€œCommunity-as-a-Service.โ€ Thread ๐Ÿ‘‡
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Li Jin Oct 23
Replying to @ljin18
There's now lots of subscription services for high-quality premium content (Substack for newsletters; Knowable & Luminary for audio, etc). But for creators who lack the ability to sell something tangible, Community-as-a-Service enables monetizing *time* and *access*.
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Li Jin Oct 23
Replying to @ljin18
Examples of Communities-as-a-Service: - Tools like InviteRobot & LaunchPass enable paid Slack groups - Knowledge Planet in China allows KOLs to create paid groups & interact w/ subscribers - Video games: people pay for status & attention in communities like Twitch, Fortnite, etc
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Li Jin Oct 23
Replying to @ljin18
The Community-as-a-Service model can combine paid subscriptions for access to the community itself, and tipping to express support/appreciation (including admins tipping community members for valuable contributions!).
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Li Jin Oct 23
Replying to @ljin18
Not every community can successfully charge for access. The paid model works best when there's high intentionality (the community is a destination), desire for recognition within the community, peer-to-peer affinity & interactions, and potential for ongoing exchange of value.
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Li Jin Oct 23
Replying to @ljin18
For fans, the value prop is meaningful conversations and connection with each other and deeper engagement w/ someone they have affinity for. For creators, the benefit is being able to earn money and engage with fans, without having to produce something.
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Li Jin Oct 23
Replying to @ljin18
Deeper trends driving this: - Creators have amassed audiences but lack ways to monetize it in a value-aligned way (not ads) - Desire for creators to own user relationships directly - Move towards curated micro-communities - Value of experience over things
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JT Oct 23
Replying to @ljin18
Ok.. thatโ€™s it . I tired of printing your Twitter threads. Can I have your Venmo account to send my payment for your future book on marketplace? Wish I could do it now via twitter.
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Li Jin Oct 23
Replying to @jojithumma
๐Ÿ™๐Ÿ™๐Ÿ™ You'll be the first to know! ๐Ÿ˜
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Kevin Chou Oct 24
Replying to @ljin18
Spot on. I think the and Community-as-a-Service will be a mega-trend over the next 10 years. With more automation in world economies by 2030, new individual economic producers will increasingly "work" by making digital creations that serve global consumers
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