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Lee Odden
CEO Marketing - B2B content marketing consultants: search, social & influencer marketing. Speaker, author, Dad, foodie & beardie. Next:
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Lee Odden 8h
Replying to @AdamSinger @Britopian
Just a little hobby of ours serving B2B brands & BU’s like McKesson, LinkedIn, Dell, SAP, 3M, Content Marketing World, Cherwell, DivvyHQ and a few more :)
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Lee Odden 11h
Replying to @spela_mlekuz
Of course. DM
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Lee Odden May 21
How to Measure Touchpoint Effectiveness: 6 Steps to Better Customer Experiences: 1. Touchpoint 2. Operational purpose 3. Role in customer experience 4. Lifecycle stage 5. Touchpoint owner 6. Importance/impact See the full post via
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Lee Odden May 21
Agile Marketing, we’re on to you. Another fun Marketing Cartoon from
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Lee Odden May 21
The Quick Guide to Influencer Marketing Measurement: - Start with goals in mind - Align with customer journey - Build custom measurement matrix See the full post via
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Lee Odden May 21
2018 Social Media Marketing Industry Report: Trends & Tips Summarized by
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Lee Odden May 19
Marketing to Millennials: How to Influence the Newest Generation of B2B Buyers 1. Don't cold call 2. Showcase credibility 3. Emphasize the brand's mission & purpose See the full post via
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Lee Odden May 18
The crowdsourced future of advertising: A leaked look at Facebook’s search engine for influencer marketing via
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Lee Odden retweeted
Influencer Marketing May 17
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Lee Odden May 18
This week's Top Digital Marketing News: Millennial Pops' Pinterest Passion, Facebook's Housecleaning, Closing Klout, & Google's Latest PLUS video highlight with & curated by
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Lee Odden May 18
Heads up Twitter Marketers: "Content from users could be demoted by the platform's algorithm if users have been blocked frequently, have multiple accounts using the same IP address or regularly tweet to a large number of accounts they don't follow."
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Lee Odden May 17
Replying to @ChrisStrub
Thanks for asking and sharing Chris :)
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Lee Odden May 17
Right?
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Lee Odden May 17
What would help CMOs be more effective? New research offers the usual suspects plus one pretty bold option: - Organizational alignment - More resources - Increased budget - A different CEO - More authority See the full post on
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Lee Odden May 17
What Do Consumers Do After A Voice Search? - 28% call the business - 27% visit the biz website - 19% visit the biz physical location - 14% do more research on the business - 12% research other businesses Data via Full post
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Lee Odden May 17
5 Essential Insights for Finding B2B Content Marketing Inspiration
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Lee Odden May 16
The team at looked at 20,000+ customers’ interactions with 935 million messages across 420,000 social profiles to find the best times to post on social media. Plus they segmented by industry. How cool is that?
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Lee Odden May 16
Which do you think is the top content planning challenge marketers are facing this year? Thanks for answering! Now why not take the 2018 Content Marketing Survey?
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Lee Odden May 16
Replying to @tessa
I believe that's a universal truth for just about anything "doing it right, doing it well" :)
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Lee Odden May 16
What are the top marketing benefits from doing original research? Find out in this new report from & via
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