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Lee Odden
B2B Marketer, Speaker, CEO Marketing & publisher of the 2020 State of B2B Influencer Marketing Report. Next speaking event:
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Lee Odden 10h
“As an industry the early adoption phase is now over. B2B influencer marketing is now a mainstream strategy integrated by marketers who are not specialists.” Read more B2B influencer marketing predictions: via
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Lee Odden 13h
“In 2021 influencer marketers will look at online events as arguably the strongest influencer marketing tool.” Read more B2B influencer marketing predictions: via
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Lee Odden 17h
You are so generous I do my best!
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Lee Odden 18h
“2021 will be the year of focus for the influencer marketer. Influencer marketing pros will be expected to show results and focus on the right influencers engaging with your target audience.” See more B2B influence predictions:
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Lee Odden 19h
Starting my Monday off with a 7am CT guest lecture for an Integrated Marketing class at NYU on How Integrated Influencer Content Builds Trust for B2B brands. Thanks for the invite !
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Lee Odden 20h
“When I think of influencer marketing I think about trust. Trust is the currency that makes the experience economy go “round.” on Episode 08: How Influence Creates Better B2B Customer Experiences via
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Lee Odden Nov 20
“2021 will be the year that brands and influencers bring virtual events and experiences to perfection.” Read more B2B influencer marketing predictions: via
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Lee Odden Nov 20
“The trick is finding authentic advocates and keeping the content short, sweet, timely, and targeted! 2021 is going to be all about the real vs. the ideal.” VP Communications at See more B2B influencer marketing predictions: via
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Lee Odden Nov 20
“A long-term approach to influencer marketing growth is the Miracle-Gro B2B brands need.” Get more insights into the future of B2B influencer marketing here via
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Lee Odden Nov 20
Check out this week's top B2B Marketing News: - Digital Marketing Priorities - Ultimate CX for B2B - B2B Burnout - The Power of Podcasting See all stories via
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Lee Odden Nov 19
Replying to @RtMixMktg
Thank you for contributing Tom :)
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Lee Odden Nov 19
Replying to @svengelsk
Thank you for contributing Paul!
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Lee Odden Nov 19
What is the future of influencer marketing for B2B brands? Here are 12 predictions from and more via
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Lee Odden Nov 18
What has been your experience? Study: B2B Pros Say: 'We're Burned Out' By Pandemic. 50% have suffered from pandemic-related burnout, And 50% say the lines between work and personal life have become more blurred in a negative way. via
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Lee Odden Nov 18
10 Expert Pointers To Create Better B2B Content With Authentic Influence via
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Lee Odden Nov 17
Replying to @JasonMillerCA
Ann is a Master!
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Lee Odden Nov 17
Great job by the team on this B2B Influencer research. If you want to understand what makes influencers in the B2B world tick, this report is the answer. Check it out:
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Lee Odden Nov 17
Define, Activate and Sustain: 9 CMOs on Elevating Brand Purpose to a Business Imperative vi
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Lee Odden Nov 17
The volume of queries required to be suggested as a search query omits a substantial viable audience of influencers in the B2B space, which is often quite niche. I'd rather use a tool like or that leverages multiple robust data sources.
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Lee Odden Nov 17
Three Opportunities B2B Marketers Must Seize During 2021 Planning 1. The B2B-B2C divide has vanished-connect the dots with data 2. Embrace predictive marketing 3. Treat mobile as the foundational platform it is Details: via
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