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Kyle Eschenroeder
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Kyle Eschenroeder Apr 14
Is there anything in there about kindles?
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Kyle Eschenroeder Apr 14
"There are few people more deeply insufferable than those who don’t, at regular intervals, suspect they might be so." How to Get Married
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Kyle Eschenroeder Apr 13
“The mind often tries not to notice even that which lies before our eyes; we must therefore force upon it the knowledge of things that are perfectly well known.” –Seneca
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Kyle Eschenroeder Apr 4
Replying to @William_Blake
Any Stoic would also reject the idea of putting all our effort into internally accepting rather than changing the external world. But I agree I think it'd be tough for one to have the same intensity in posture toward making that change!
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Kyle Eschenroeder Apr 4
Replying to @William_Blake
I love this, but it's a strawman. The famous Stoics changed all sorts of things--and put their lives on the lines to do so. I think you know that the real posture of Stoics is of doing hard things (making change) for others because it's your duty.
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Kyle Eschenroeder Mar 30
🙋‍♂️
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Kyle Eschenroeder Mar 29
Replying to @coyotespike
Im excited :)
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Kyle Eschenroeder retweeted
Brent Beshore Mar 24
"Go slowly and fix things." > "Move fast and break things."
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Kyle Eschenroeder Mar 22
Replying to @ECommDarren
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Kyle Eschenroeder Mar 21
Interesting report on election digital ads: Over 90% of ad spend was delivered to mobile devices. 56% of Google political spend happened within a month of the election Selfie videos were 20% cheaper to run FB CTR for users 55+ was a full 2-3x higher than for those under 55
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Kyle Eschenroeder Mar 19
It's fun on audio, too, might be a backdoor to get into it
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Kyle Eschenroeder retweeted
Cary Hanson Mar 16
Replying to @CaryHanso
Fountas and Pinnell: "When readers choose books, levels never enter the equation. Instead, readers choose books in very personal ways...pulling together fiction and nonfiction texts that connect in deeply personal ways.
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Kyle Eschenroeder Mar 13
Replying to @kyleschen
My full set of notes on The Anatomy of Humbug:
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Kyle Eschenroeder Mar 13
Replying to @kyleschen
Put another way: “we could liberate ourselves by learning to read the past appreciatively, as a source of inspiration, rather than as a source of rules and precedents.”
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Kyle Eschenroeder Mar 13
Replying to @kyleschen
Instead, he recommends we look more optimistically: “Only take the past as a rich source of inspiration, and it will feed you.”
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Kyle Eschenroeder Mar 13
Replying to @kyleschen
A LENS FOR THE LENSES The point of much of this is to save us from using history to mine dogmatic rules, because “it closes down possibilities, and ultimately may make our work impossible”.
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Kyle Eschenroeder Mar 13
Replying to @kyleschen
Feldwick highlights some of the heroes of other lenses using showmanship to drive sales rather than their own pet theories: Hopkins, for instance, made the biggest cake in the world using his client’s product and displayed it in a store window.
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Kyle Eschenroeder Mar 13
Replying to @kyleschen
I can often see this as the SKIG lens: it’s concerned about its results rather than being self-conscious of a broader purpose or justification for its effectiveness.
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Kyle Eschenroeder Mar 13
Replying to @kyleschen
PT Barnum’s Principles of Humbug:
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Kyle Eschenroeder Mar 13
Replying to @kyleschen
This is the lens Feldwick is most excited about: “this principle of humbug fits surprisingly well with much of what has succeeded best in the world of advertising”
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