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Jonathan Mendez
Crusader for Relevance
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Jonathan Mendez 4h
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Jonathan Mendez Feb 18
Best fans in the country there at Baum Stadium.
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Jonathan Mendez Feb 16
I love content creators much as anyone. But there's a reason "This Is Us" doesn't sell its own ads. Networks & aggregation are needed.
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Jonathan Mendez Feb 16
1. Individual pubs do not have scale 2. Pubs can't optimize to back-end outcomes 3. Pub CPM too high for this spend
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Jonathan Mendez Feb 16
actually we're 0%. We have both!
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Jonathan Mendez Feb 16
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Jonathan Mendez Feb 16
Let's be clear. It's not duopoly when one company makes $90B and the other makes $25B. It's a gorilla & a chimp in the room. Not 2 gorillas.
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Jonathan Mendez Feb 15
Important thoughts that I agree with 100% especially selling against cost-per-completed-view and engagement.
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Jonathan Mendez Feb 14
Load speed matters to results. Bringing you the data.
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Jonathan Mendez Feb 14
I'm talking about mobile video ads. Cost Per Completed View. That's the future.
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Jonathan Mendez Feb 14
FB like everyone else will be CPCV and the prices will be adjusted based on length of video.
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Jonathan Mendez Feb 14
and then you should read our great data-infused piece on "Header Bidding's Need for Speed"
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Jonathan Mendez Feb 14
Some great reading today on real ad tech. I'll start with this. Really great piece on S2S.
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Jonathan Mendez Feb 13
Incredible leader. Much to learn from this woman.
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Jonathan Mendez Feb 10
Our 3rd Annual Super Bowl Intent Scorecard:
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Jonathan Mendez Feb 10
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Jonathan Mendez Feb 10
This is called audience extension and it doesn't work because you add the same sites to your network that cause the problems u claim.
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Jonathan Mendez Feb 9
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Jonathan Mendez Feb 8
Disciples of soul...
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Jonathan Mendez Feb 8
Not sure there was ever a better compilation album than Neil Young's "Decade"
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