Twitter | Search | |
Jonathan Mendez
Crusader for Relevance
13,091
Tweets
1,462
Following
3,452
Followers
Tweets
Jonathan Mendez Dec 13
Replying to @joshsternberg
"The lead character in "Money for Nothing" is a guy who works in the hardware department in a television/​custom kitchen/​refrigerator/​microwave appliance store. He's singing the song." -Mark Knopfler, 1984 interview with critic Bill Flanagan:
Reply Retweet Like
Jonathan Mendez Dec 13
Replying to @cpokane @msgmsg
YouTube
Reply Retweet Like
Jonathan Mendez Dec 13
Reply Retweet Like
Jonathan Mendez Dec 12
Interestingly a large swath of B2B media generates revenue from lead-gen.
Reply Retweet Like
Jonathan Mendez Dec 12
Things are not going to get easier for anyone in 2018 except GFA but declaring War? Happy Xmas (War Is Over)
Reply Retweet Like
Jonathan Mendez Dec 12
Few if any changed the sound and look of guitars as much as this man.
Reply Retweet Like
Jonathan Mendez Dec 12
"only one of every 400 video impressions listed on open exchanges was authentic" Great work by exposing this.
Reply Retweet Like
Jonathan Mendez Dec 8
Big thanks to everyone this week who liked, RT'd, and read this piece. The response has been overwhelming. It's been great to be blogging again. More to come.
Reply Retweet Like
Jonathan Mendez retweeted
dan barker Dec 7
Google searches for 'kylie cosmetics' well ahead of burts bees, max factor, rimmel. Now approaching L'Oreal levels at peak times.
Reply Retweet Like
Jonathan Mendez Dec 6
Crazy and creepy video ads on Instagram that have somehow parsed my last name and used it in a video to show custom t-shirts I can buy. The reel started w "Hi Mendez" Taking personalization a bit too far I'd say.
Reply Retweet Like
Jonathan Mendez Dec 5
Replying to @zimbalist
Thanks for sharing it Michael. Hope all is well with you.
Reply Retweet Like
Jonathan Mendez Dec 5
"We did that ad because of the new season of Game of Thrones coming, but when we tested, it didn't test that well. We said, consumers will get it. We went against the research and we gave a chance to "Dilly Dilly" and we are so happy!" - Miguel Patricio CMO, AB InBev
Reply Retweet Like
Jonathan Mendez Dec 5
ICYMI: NEW BLOG POST The Decade of Display That Wasn’t 2007 – 2017
Reply Retweet Like
Jonathan Mendez Dec 5
NEW BLOG POST: The Decade of Display That Wasn't 2007 - 2017 2000 words on what happened over the last 10 years in display advertising to get us here.
Reply Retweet Like
Jonathan Mendez Dec 2
Last of a dying breed.
Reply Retweet Like
Jonathan Mendez Dec 1
The other problem with fixing the "programmatic upside down" is that it is supported in great part by Google and Facebook tech/inventory who only stand to benefit the more it devolves in the eyes of brands and marketers. One of the great jiu jitsu strategies of all time.
Reply Retweet Like
Jonathan Mendez Dec 1
This is a great analogy. The problem with fixing it (besides there is no 011 that exists) is that the infra supporting all these buying decisions is not built on content but on audiences.
Reply Retweet Like
Jonathan Mendez Nov 30
Tiger was 40-1 to win the tournament this morning. Worst odds of any player.
Reply Retweet Like
Jonathan Mendez Nov 28
Interesting dichotomy Gap's Holiday emails and website score very low for personalization... But they "won" Black Friday store sales and stock is at 52 week high
Reply Retweet Like
Jonathan Mendez Nov 27
Replying to @JackMarshall
You can never build a new audience if every first look is behind a wall.
Reply Retweet Like