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James Walker
Web developer + transport enthusiast. Founder of Heron Web, where I provide bespoke software development services for businesses and brands. ()
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James Walker Aug 30
Heron Web – Bespoke business software development. We deliver complete digital products to facilitate digital transformation. Automate processes and increase efficiency with custom software crafted for your business.
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James Walker Aug 21
But what about your truck *driving* game, what your machines are meant for? Hoping and waiting to one day see you in !
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James Walker Aug 15
The quality of your content is far more important than quantity – too many pages make for a confused navigation that leaves users bewildered. Consider how you can consolidate and simplify your content's structure.
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James Walker Aug 14
Designs which aren't founded on research and conversations are unlikely to deliver results. To be functional, the function must be understood – which requires a clear problem definition.
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James Walker Aug 13
Iterating in small steps allows you to respond frequently to user feedback, helping you to understand what's working and what needs improvement. Monolithic redesigns increase the chance that underlying issues will go unnoticed.
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James Walker Aug 12
Keep it simple! The best way to avoid frustration is to cut the complexity. This doesn't necessarily mean removing things altogether – that's a surefire way to alienate your existing users.
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James Walker Aug 9
Before designing an app or website, research what your users want, need and expect – these three can be very different, but they're all important in informing what you build!
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James Walker Aug 8
Shadows and gradients can create contemporary interfaces with depth and interest. But when overused, they result in "heavy" apps with a complex, layered feel.
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James Walker Aug 7
Avoid adding unnecessary borders to UI elements – they make it harder for elements to "breathe," and can be a distraction from the content they contain.
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James Walker Aug 6
Encourage action so visitors have a clear pathway to follow. Which is better positioned for results – a page that ends with a static footer, or a page which ends with a contact form?
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James Walker Aug 5
Prioritise information on webpages and within apps so readers find the most important details first – don't make people look too hard to complete their task!
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James Walker Aug 2
Making tap targets as large as possible helps ensure a frustration-free experience for mobile users.
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James Walker Aug 1
Our final colour post for the timebeing: let's talk about black. Powerful and suspenseful, black is a strong colour. Overuse can create a daunting feel which threatens the user.
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James Walker Jul 31
Blue is known for promoting stability, trust and confidence. Consequently, it's used by many large companies – in turn, this can result in blue brands appearing too "overly corporate" for some businesses.
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James Walker Jul 30
White: it symbolises purity, elegancy and sophistication. Whitespace allows designs to breathe, although it can also result in bright, blinding designs which are hard to use at night.
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James Walker Jul 29
Green has connotations of growth and generosity. It's also linked to the environment and the world beyond the horizon, making it an ideal colour for forward-thinking brands.
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James Walker Jul 26
Let's discuss orange. With links to creativity and success, orange is a positive colour which can inspire productivity. But, like the other warm colours, overuse can deter users and warn them off.
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James Walker Jul 25
Today's colour is red: it's strong and prompts passionate emotions, conveying enthusiasm. However, it's also synonymous with danger – use with care to avoid discouraging users.
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James Walker Jul 24
Let's talk colour: 7 days, 7 colours. Today is all about yellow: it evokes positivity and optimism, but it may also be interpreted as a warning. Is this right for your brand?
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James Walker Jul 23
Clearly labelled forms help avoid user confusion. Each control should have a persistent label, as well as a transient placeholder to illustrate the type of input which is expected.
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