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Jerry Daykin
Marketer helping brands make of the world. Contributor to . Views here my own.
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Jerry Daykin 2h
Byron Sharp, Mark Ritson, Tessa Alps... and so many more great contributors. Get 20% off , the marketing science driven book we've all written together, using the code EYG20:
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Jerry Daykin retweeted
Gerry D'Angelo 10h
Proud to call him boss
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Jerry Daykin 3h
Oh yes. finalise tonight. Real world parallels abound!
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Jerry Daykin 4h
Replying to @chrismccash
Though interestingly I think the really big advertisers (like Unilever/P&G) have a history of bringing that element in house far longer than the buying part has been considered...
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Jerry Daykin 5h
Brilliant start!! are we commissioning an epic cake celebration to mark this occasion for ??
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Jerry Daykin 6h
Replying to @itsandrewjude
So many complications in that approach... and very fundamental questions of scalability outside the very biggest brands. Creative and media agencies moving back together on the other hand...? 🤔
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Jerry Daykin 6h
Replying to @eddo_
I mean... I almost didn’t dare Google to be sure... almost...
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Jerry Daykin 7h
Replying to @eddo_
😊🤭
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Jerry Daykin retweeted
Guy Edwards 7h
Replying to @jdaykin
Amen. Advertisers need agencies more than ever before. Instead of constantly allowing procurement to drive for lower costs, CMOs need to take back control and push for their partners, in the truest sense, to drive disproportionate value to succeed and survive.
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Jerry Daykin 7h
What hotel is that...?
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Jerry Daykin 7h
Replying to @AdamSinger
Paying people?
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Jerry Daykin 7h
Replying to @mcwm @kerrymflynn
That medal is incredible. 🏅
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Jerry Daykin 7h
Replying to @eddo_
What does one call that kinda very lightly frosted effect..?
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Jerry Daykin retweeted
Shane O Leary 7h
Replying to @jdaykin
The increasingly common notion of 'we can just do this media buying and planning internally with existing marketing teams' or that 'programmatic/auction based media means we don't need human planners & buyers' is egotistical and misunderstands some critical things.
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Jerry Daykin retweeted
Owen Jones🌹 Sep 21
A tinpot dictatorship which directly controlled its press would blush at the sycophancy of these front pages. The British press is, with honourable exceptions, an absolute joke.
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Jerry Daykin 7h
Replying to @jdaykin
I am amazed at how reductive the external view of media agencies can be (not at Diageo) - how quick we can be to write off the value they add, to assume their motivations run in direct opposition to our own, or to believe we could get untrained people to do a better job 🤷‍♂️
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Jerry Daykin 7h
Replying to @jdaykin
But no... it hasn’t escaped my attention that this is the exact moment in marketing history we’re choosing to write them off. 🤷‍♂️ Certainly a reframe is needed, new ways of working and remunerating... better understanding of true value on all sides.
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Jerry Daykin 7h
Media is more complex than ever to plan, more technical than ever to deliver, more important to executives than ever, more creatively open than ever, and as fundamental to unlocking business growth as ever - this should (and may well still be) be the golden age of media agencies.
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Jerry Daykin 17h
I’m disappointed that ‘because they’re happy to go along with the latest trend to grab a headline’ wasn’t the answer here. I’m a massive proponent of AR but I’ll eat a virtual hat before I bother using it to try on every pair of socks I buy.
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Jerry Daykin retweeted
Tony Robinson Sep 21
Day 1. EU”You can’t undermine the Single Market.” Theresa “Yes we can.” Day 100. EU “ You can’t undermine the Single Market.” Theresa “Yes we can. ”Day 550. EU”You can’t undermine the Single Market.” Theresa“How dare you spring that on us at this late stage. Show some respect! “
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