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Jerry Daykin
Marketer helping brands make of the world. Media leader at GSK. Contributor to . Semi-official reporter. Thoughts my own
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Jerry Daykin 9m
Replying to @tomfgoodwin
Please by every item in the Sugarfina one and bring to Paris. Thank you.
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Jerry Daykin 25m
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Jerry Daykin 3h
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Jerry Daykin 7h
tell me you’ll be playing One True Voice tonight?! 🤞
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Jerry Daykin retweeted
graham coxon Nov 18
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Jerry Daykin 10h
Replying to @DRB @LeShann
What if it’s only seen as a cesspit because it’s a target of sensationalist media/easy aim? And in fact as an overall space is FAR safer than those mysterious long tail, ad frauded, programmatic campaigns running that no one looks in detail at? 🤷‍♂️😬🤔 that’d be awkward.
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Shann Biglione 11h
I know this is a very unpopular opinion but generally speaking I think YT is a pretty safe environment to advertise and that people who consume the content can tell the advertiser doesn't endorse or associate with the video playing after the ad.
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Jerry Daykin 15h
Replying to @darrenhayes
Oh I know 💯 what you mean.... 🤩
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Gareth Price 19h
Replying to @G_Price
There may be other issues at play behind Kraft Heinz shares plummeting 20% in a single day but it's notable that analysts continue to focus on the underinvestment in brands. Unlike many in Silicon Valley, the City understands the importance of marketing.
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Annie Mac Feb 20
I’m delighted to be asked to spearhead the Smirnoff pledge endorsed by . The music industry is still embarrassingly lopsided in terms of gender parity..
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Jerry Daykin Feb 21
I mean... he ‘came out’ back then when people asked him... I guess before he got big he probably didn’t have to do interviews and get asked 😂 🤷‍♂️
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Jerry Daykin Feb 21
When was Sam Smith ever not out...? Like the first time anyone really asked about it back in 2014 he said he was...
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Jerry Daykin Feb 21
Replying to @tomfgoodwin
I mean... it spikes pretty much as soon as we announce/have the referendum and in doing so become a self fulfilling prophecy that it must be a key issue. Don’t think any particular news/policy has this impact at all.
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Jerry Daykin Feb 21
If you’re asking for a proper strategic assessment of this decision we’d have to do some work mapping your distinctive assets and consumer journey... suspect you don’t rely on many people picking it up in WHSmiths which would be the biggest red flag if you did 😜😂
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Bruce Daisley Feb 21
I am so here for this.
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Jerry Daykin Feb 21
Replying to @JCPHankins
Well... Google is just a huge advertiser these days, especially for their consumer goods, so it ends up everywhere! Don’t think FB spend much on Google, but then they don’t spend much full stop on media 😜
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Jerry Daykin Feb 21
Do you have a CD player...? 💿
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Jerry Daykin Feb 21
Replying to @JCPHankins
Google is one of Facebook’s top global advertising clients...
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Jerry Daykin Feb 20
Replying to @tomfgoodwin @LeShann
Is that where the majority of your meetings to date have happened...? Haha
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Jerry Daykin retweeted
dave trott Feb 20
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