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Jason ✨😊✨ Lemkin 🦄
Best reasons to do PR, in order: 1. Make your team proud 2. Make your customers feel like made right decision 3. Boost recruiting 4. Maybe, get a lead. Maybe.
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GraehamF 🔥Headcount.io🤳🆗 15 Apr 18
Replying to @jasonlk
0. Make mom proud
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Noam Avigdor 15 Apr 18
Replying to @jasonlk
How about improving SEO which can later help with (4)?
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Rohit Vashisht 15 Apr 18
Replying to @jasonlk
I was a PR skeptic until I experienced that relevant, consistent and quality content amplified with PR delivered qualified leads and tremendous ROI. Like any sales strategy it requires discipline and effort. Other benefits are obvious.
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Adam Kranitz 🚀 15 Apr 18
Replying to @jasonlk
5. Unstick deals by showing momentum in your industry — fomo
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Lonny Szneiberg 15 Apr 18
Replying to @jasonlk
Big impact on recruiting and partnerships
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Sandeep 💸 15 Apr 18
Replying to @jasonlk
As usual your closing sentence carries the most punch! Maybe.
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Josh Ho 15 Apr 18
Replying to @navigdor @jasonlk
Was just going to comment that too!
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Dan Rogers 15 Apr 18
Replying to @jasonlk
If you want to make your team proud, inspiring customer testimonials are #1. Most startup PR is just vanity / ego shit .
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Sunil Rajaraman 15 Apr 18
Replying to @jasonlk
Will also make your startup appear bigger to the outside world, which can make the difference between closing a competitive deal.
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Horacio O 15 Apr 18
Replying to @jasonlk
Hmm. Sounds to me you're not doing it right. PR can and should be measured for real business impact.
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Masha Drokova 15 Apr 18
Replying to @jasonlk
there’s an another thing. To convince yourself as founder that you vision is not an illusion and that your idea is becoming a reality
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Matt Danna 15 Apr 18
Replying to @jasonlk
So, PR for the sake of your investors’ LP collateral doesn't count as a good reason? 😝
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@boylerob 15 Apr 18
Replying to @jasonlk
*for Enterprise businesses
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Arjun Narayan 15 Apr 18
Replying to @jasonlk
With 1 and 4 you are sending wrong signals to current and prospective employees that you may have arrived when that may not be the case. With 2 the smart ones do not really care as long you are adding value.
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Jordy Koski 15 Apr 18
Replying to @jasonlk
The whole notion of PR has changed - public relations is mostly through lightweight channels today
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Lewis C. Lin 🦊 15 Apr 18
Replying to @jasonlk
Would the reasons be different for a non-SaaS play like consumer mobile?
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Joe Sinkwitz 15 Apr 18
Replying to @jasonlk @saastr
It’s just a single tactic that can be used in conjunction with a broader strategy to get real press, and when used by the right influencers can be an initial point that results in a compulsion.
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Darren Herman 15 Apr 18
Replying to @jasonlk @kennyherman
And forward the press pickup/article to your folks to show them what you actually do :)
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Ross Fubini 15 Apr 18
Replying to @jasonlk @EmaSpeaks
#2 is a good insight for land and expand models.
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