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Jason Kint
CEO of Digital Content Next - Advancing the Future of Trusted Content. Media strategy, occasional Buckeyes, Yanks, dad, banter. CBS alum.
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Jason Kint 4h
Yes but could say one million fake accounts who also Liked a major news page have a different penetration rate in News Feed? Or more directly, what would be the possible motivations in having fake accounts like major news pages?
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Jason Kint 5h
At the top of the success ladder at the troll factory was the coveted “Facebook Department.”
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Jason Kint retweeted
Washington Post 11h
The accounts of former Russian trolls who toiled in a multimillion-dollar campaign to interfere in the 2016 U.S. presidential election underscore the sophistication of an effort that only now is coming into focus
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Jason Kint 5h
Again just using as a ready test case where I observed a disclosure delayed and buried on a holiday weekend with very little detail and curious word choice. This tactic no doubt drives distrust.
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Jason Kint 5h
Yes, curious these millions of fake accounts liked millions of news brands. And how, if at all, that impacted the flow of posts. Anything else these accounts did. Educate us with more info than we normally receive.
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Jason Kint 5h
Should have said “which also” yes makes sense Likes would also purge. Didn’t make sense why News pages were targeted with millions of Likes so how did it impact flow of info/misinfo in newsfeed... burying it creates curiosity and would be shocking that you don’t know about it.
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Jason Kint retweeted
Craig Silverman 12h
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Jason Kint 5h
Agree. Let’s run a test case. Explain further why the literally millions of accounts FB announced it purged on Fri 4/14 also resulted in deletion of millions of Likes on news pages? And why did FB delay this disclosure until the Friday of a holiday weekend in order to bury it?
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Jason Kint 9h
hypothesis: there is a correlation between the likes/retweets ratio and the industry dominance of a company when you publicly criticize them in a tweet. The higher the ratio the more political/business risk in criticizing them publicly.
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Jason Kint 9h
and kicks off new chapter in Google Shopping probe
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Jason Kint 9h
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Jason Kint 9h
Replying to @JasonHirschhorn
Right. I’m somehow now being cast as an “activist” because I state the obvious publicly regardless of politics/$ in order to do my very small part to try to protect the future of media and our society. One of “those people.”
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Jason Kint 9h
You may be right. But what smart marketers know is declining trust in the platforms impacts the brands and media running on it. Same reason it impacts the media, it also impacts CPG brands.
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Jason Kint retweeted
Jason Kint 13h
I can’t not comment. Facebook advertising exec sent out to try to spin away reasonable public concern Facebook Inc was mentioned 30x in the indictment yesterday. Likely approved by FB comms. Rob runs the same group that misled on viewability of their ads for years. Go away.
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Jason Kint 9h
Replying to @JasonHirschhorn
Exactly. I keep mentioning to them humility would go a long way. They have massive gaps in their own understanding... particularly with the correlation between their primary business model (data + microtargeted advertising) and declining value to brands.
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Jason Kint 10h
Important, smart read on Facebook and Google’s impact on media with quotes from . winds together much. Thanks for including in the discussion.
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Jason Kint 10h
This is 100% accurate and why I said yesterday Zuckerberg and Sandberg need to testify at this point. We can’t have the largest communication platform on the planet be distrusted and a tool for fraud against our country without the full truth to rebuild confidence.
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Jason Kint 11h
Exactly. Trust is actually built at times of vulnerability. Facebook mostly points to its industry relations efforts.
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Jason Kint 11h
Replying to @mosseri @robjective
And yes I told your team 18 months ago it was going to hurt the trust of your company if you kept intentionally confusing the industry on the definition of viewable ads. You can’t dominate the way you do without showing stewardship for industry and public. Leadership failure.
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Jason Kint 11h
Replying to @mosseri @robjective
I do want to hear from you, Adam. And the top. I have little patience for a thread from Rob clearly aligning with the tone of POTUS. “...doesn’t align with the main media narrative of Tump” was a ridiculous comment among others. And I don’t believe he sends thread on his own.
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