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MyCool King
. Founder of iPullRank. Consultant to Fortune/INC500 brands. Marketing Technologist. Keynote Speaker. Rapper. Recovering Big Agency Guy.
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MyCool King 10h
Checking out this video from the AMP Conf on amp-script. Basically, JavaScript for AMP.
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Samuel West 22h
Dear , My daughter, four, loves Lego, football and blue, so she was delighted to get the new Lego City magazine. Then she noticed that of the 29 people who talk in it, only one is female, and she speaks once, to agree with a man. So my daughter wrote you a letter:
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MyCool King 17h
Replying to @TatianaKing
YOU KNOOOOW!
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MyCool King Apr 16
Since we're quantifying outreach again, I just wanted to share this awesome outreach email I received recently. Carry on.
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MyCool King Apr 16
Replying to @karenmcgrane
Ishkabibbles. Also, the Corned Beef Special is globally underrated.
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MyCool King Apr 16
A8: I'm admittedly not a checklist person. The quick wins usually have to do with links and perf in my experience tho.
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MyCool King Apr 16
This is a good idea. Oftentimes, developers are already tracking this in other tools.
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MyCool King Apr 16
A7: Depends on the biz goals. There should always be conversion goals that directly align with that. Everything else is a lever that you can pull to impact those biz objectives. I prefer micro-conversions over rankings and such, but we of course track rankings
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MyCool King Apr 16
I want a browser extension that will extract the data from any live chart. Is there anything like that?
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MyCool King Apr 16
Replying to @portentint
Key thing is that you have to be mindful of network conditions when you do these
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MyCool King Apr 16
Crawler tools. Lighthouse. DevTools. Puppeteer Scripts.
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MyCool King Apr 16
Replying to @serpstat
Internal links: We look for broken links and links to redirects and fix those. We look for instances where multiple targets have the same anchor text and fix that. We also calculate internal page rank and look for opps to flow more equity around
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MyCool King Apr 16
Replying to @serpstat
A5: On external links: We always review link targets that are not returning a 200, 301 or 304 to Google and figure out where we can redirect. We look for page types where there's a lot of external links pointing, but not a lot of internal links flowing link equity
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MyCool King Apr 16
On external links: We always review link targets that are not returning a 200, 301 or 304 to Google and figure out where we can redirect. We also look to see page types where there's a lot of external links pointing, but not a lot of internal links flowing link equity out
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MyCool King Apr 16
A4: I start with the crawl and make sure that page types are segmented in the crawler (usually ). I do the quantitative review and then review a representative sample of pages of each type by hand in the browser looking at the code and using DevTools
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MyCool King Apr 16
Crawl the site and review log files
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MyCool King Apr 16
A2: We break our SEO Audit into segments. Technical, Content, Linking (Internal & External), Mobile Usability, and Page Speed. Technical has much of whatever everyone else is listing. What is looked it is dependent on what we get back from the answers to A1
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MyCool King Apr 16
A1: Before you even think about crawling you should look to understand the business objectives of the client, tech stack and limitations. That should dictate which tools you need to fire up and how in-depth the analysis needs to be.
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MyCool King Apr 16
Mike King, first of his name, leader of the Rank Pullers and Protector of the SERPs
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MyCool King Apr 16
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