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helen edwards
Brand consultant, columnist for Marketing Week, author of Creating Passion Brands.
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helen edwards retweeted
Roar Media 🚀 22h
Use to show more humanity, not less 👥 "Marketers should wake up and find ways to change everyday irritations with the help of the technological resources on hand today" More from
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helen edwards retweeted
Mark Ritson Feb 18
Increasingly we are seeing big brands recognise that any separation between “digital marketing” and “marketing” is not just ridiculous, it’s counter productive.
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helen edwards Feb 18
Serve customers better by thinking less about tomorrow's technology and do more with what you already have. My column this month -
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helen edwards retweeted
Marketing Week Feb 17
"Marketers should wake up and find ways to change everyday irritations with the help of the technological resources on hand today." In case you missed 's latest column 👉
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Jonathan Lamb Feb 15
Using strategically, if it's not enhancing a or driving , why invest?
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helen edwards retweeted
Whitestone Comms Feb 14
Use technology to show more humanity, not less by via
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helen edwards retweeted
Megan DeGruttola Feb 14
Use technology to show more humanity, not less Great piece by on the opportunity brands have to combine the power of technology with human empathy to create more valued customer experiences
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helen edwards Feb 14
The empathy opportunity: how marketers could do more with the intelligent tech they already have. My column this month -
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helen edwards retweeted
Marketing Week Feb 14
. on why marketers need to use technology to show more humanity, not less:
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helen edwards retweeted
Consultancy32 Feb 14
" should find ways to change irritations with the help of the technological resources on hand today." " can be used to make more responsive to ’ sense of personal rhythms."
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helen edwards retweeted
Research Geek 📊 Feb 13
Couldn’t agree more with this article. Whilst many people think technology will decrease the amount of jobs. The use case is where it can takeaway everyday irritations to help you to become even more high performing
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helen edwards retweeted
Marketing Week Feb 13
"Marketers should wake up and find ways to change everyday irritations with the help of the technological resources on hand today." Here's 's latest column.
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helen edwards Feb 12
Replying to @richardlevy74
Thanks Richard
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helen edwards Feb 8
Replying to @bellamy11 @SlideShare
Thank you
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helen edwards retweeted
Mark Whalley Feb 8
Replying to @helenedw @SlideShare
Loved reading through this - most interesting presentation I've seen in ages!
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helen edwards Feb 8
Replying to @opento
Thanks Sandra
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helen edwards retweeted
Sandra Pickering Feb 8
"Insights" people - this is the best thing I've read on in I don't know how long. Compelling examples, a smart framework to guide you and a call to action to raise the bar. Thank you (again)
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helen edwards retweeted
Megan Falcon Feb 7
Uncovering REAL insights is hard. Realistically how do we work through it? The intersection btwn consumer and "outsights" offers fertile ground to make discoveries.
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helen edwards Jan 30
Yup - thank you!
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helen edwards retweeted
Marketing Week Live Jan 29
[ANNOUNCEMENT] The agenda is now live! Highlights include the Editor's Stage, curated by . View all the sessions here 👉
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