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helen edwards
Brand consultant, columnist for Marketing Week, author of Creating Passion Brands.
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Alex Murrell 12h
Digital lemonade kids: the rise of digitally native vertical brands. By .
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neilperkin Nov 14
Amazing tonight with three quite unique and brilliantly different talks. We even had a musical accompaniment to one
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Clémence Nov 15
Replying to @helenedw
When looking for insights, it is worth -Wondering where the category is letting people down -Wondering about the culture: what resonates with your audience -Using academia And if you find one, use it well: repay your customers with it.
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Clémence Nov 15
We have got into the habit of expecting to find insights out there for everything. The excellent challenged planners last night by asking whether insights really are, a must-have.
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Clémence Nov 15
Sometimes you need insights and when you do, set the bar high.
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Mily Williamson Nov 15
Loved last night’s google event on insight. Favourite thoughts were 1) Ask yourself ‘How is the category letting people down?’ 2) Don’t try and win people over, conflict them Thanks
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Liam Hannan Nov 14
Good insights are rare (everyone across the business should knows what to do with one, whatever dept) Proximity to people is key. How is our category currently letting people down? (Love that!) Explore outsights. Thanks
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Mark Pollard Nov 14
Insights aren’t platitudes. If you’re going to use insights and the word “insight”, set a higher bar.
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neilperkin Nov 8
Next week's Google has the amazing and diving into the thorny subject of 'The brilliance and brutalisation of insight'. Cannot wait
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Mark Pollard Nov 8
Looking forward to Google Firestarters in London next week. I have no idea how anyone gets a ticket but and I will try to stir anyone who can find a way in.
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Willem van der Horst Nov 8
Consistently one of the best and most interesting events in London thanks to awesome curating! Have fun!
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David Wilding Nov 1
just finished your chapter in Eat Your Greens and thought it was brilliant. Really thoughtfully argued. “Loyalty at parity” concept a real penny drop moment. Thank you.
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helen edwards Nov 1
Replying to @drwilding
Thank you
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Ronald Voorn Oct 26
& Loved especially your chapters in Hope to read more of you in the future
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helen edwards Oct 27
Thank you
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Avi Shankar Oct 26
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helen edwards Oct 24
EasyJet CMO on combining data with creativity, Adobe also a good case on this.
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New River Marketing Oct 23
The best marketers know how to link theory with practice by via The second half is the best...
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helen edwards Oct 22
Replying to @mweigel
Thank you Martin
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Martin Weigel Oct 22
I'm trying to keep up, but am very much hoping that the incomparable has already been mentioned. The marketer's marketer.
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