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HeidiCohen
Actionable Marketer, speaker, professor, journalist shares practical advice on social media, content marketing, small business & life.
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HeidiCohen 10m
Key point to remember: content marketing depends on distribution. Without that your content
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HeidiCohen 19m
A3] At a minimum use an over arching monthly approach#twittersmarter
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HeidiCohen 20m
A3] First you create your overarching marketing strategy, then you align your content strategy and lastly you plan your editorial calendar.
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HeidiCohen 23m
I'm sorry but you have it backwards. You start with your business goals and understanding your audience BEFORE you determine your METRICS
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HeidiCohen 25m
A2] Start by getting to know your audience. Not superficial demographics but actually talking to 's help:
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HeidiCohen 28m
A3] You develop your content strategy as part of your overall marketing strategy. This includes You do it when you start your business plan and update it every year! @MadalynSklar
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HeidiCohen 29m
Replying to @AlbaneFlamant
It should be at the top of the elevators (but I'm in NYC! haha!) SOS
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HeidiCohen 30m
A2] strategy goals set by business objectives, audience needs & standing for a higher social purpose! PS: Check out latest book!
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HeidiCohen 32m
Replying to @alberMoire
With location is ALWAYS a state of mind
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HeidiCohen 33m
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HeidiCohen 34m
A1] A content marketing strategy should be aligned with your business goals and meet your audience's needs
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HeidiCohen 37m
A] Easy peasey! Every business needs a content strategy that's aligned with your business mission!
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HeidiCohen 39m
Replying to @heidicohen
W00t! Happy Conference Dance with ! and of course @MiikeStelzner
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HeidiCohen 39m
Who needs an when we can break the Twitter??? with
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HeidiCohen 42m
Replying to @MadalynSklar
My favorite marketing conferences include:
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HeidiCohen 44m
How do I get to participate via video????? Otherwise how can I without being at
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HeidiCohen 45m
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HeidiCohen 52m
Greetings! I think that "New" is a state of mind.
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HeidiCohen 52m
Missing seeing my budddies IRL But here's a peak from 2018 @DanGingliss
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HeidiCohen 55m
Please excuse extra tweets as I join with the amazing and 3SMMW19
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