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Emma Guest-Consales Oct 16
You need a strong social media presence with continuously updated content. I have found more people reach out to me on social media than via my actual website.
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S(kele)tan O'Connor Oct 16
To be honest, I've been putting off creating a website even though I know that I must have one in order to get customers. Nowadays, not only is it a necessity for marketing, it's a mark of respectability to have a website.
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S(kele)tan O'Connor Oct 16
Would you guys advise not to specialize in one kind of tour?
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S(kele)tan O'Connor Oct 16
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S(kele)tan O'Connor Oct 16
Speaking of changing trends: a Golden Girls Café opened in a year ago. I created a tour of Fort Tryon Park that ended with coffee at the cafe. But it closed in February, so the tour guide as well. Things change rapidly in .
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S(kele)tan O'Connor Oct 16
, you might enjoy this poster from the corner of 2nd Avenue and, I think, 13th Street. Possibly 11th Street, but definitely at the southwest corner of the intersection.
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S(kele)tan O'Connor Oct 16
12 noon. Time for the weekly This week's topic is best practices in marketing your tours! Let's begin.
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Custom NYC Tours Oct 16
Replying to @GAofNYC @TourguideStan
This is so key. I don’t have a single tour that I do that is the same now is when I began. Learn & adjust as you go. And you constantly have to keep up on all the latest trends, changes and hotspots. And that affects how you decide to market them.
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S(kele)tan O'Connor Oct 16
Its not just history: new restaurants open, old ones close, trends rise and fall, and we have to keep aware of all this change in order to increase business.
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Aaron Tabackman Oct 16
I’m surprised no one has mentioned SEO yet in regards to marketing. How often do you work on your websites’ SEO in order to improve on your marketing?
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S(kele)tan O'Connor Oct 16
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S(kele)tan O'Connor Oct 16
Would anyone like to suggest a different topic for today's chat? We still have an hour to settle on a new one.
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S(kele)tan O'Connor Oct 16
I'd say the latest large-scale change over the past year or so, is that people are looking to , not simply . They want to get their hands dirty, to smell, taste and touch real things. , among others, is now.
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Custom NYC Tours Oct 16
Custom NYC Tours provides small-group walking tours for those who don’t want to be part of a big pack. We have regular tours, plus custom & private tours. We know NY. If there’s something you want to see, we have a tour for that.
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Guides Association Oct 16
Replying to @TourguideStan
Part of the key to running a successful tour company, and marketing, is to be quick to identify what works and what doesn’t. Be adaptable, and adjust yourself to what your customers want, and to an ever-changing marketplace.
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Custom NYC Tours Oct 16
The key is to make clear: what differentiates your company from others? And: who is your ideal audience? And where can they be best reached online? There’s no one size fits all answer to that.
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Urban Village Tours Oct 16
Have any of you (or your employees) barked in Times Square or heavily trafficked tourist areas to sell impulsive customers for your same day tours? and used to do this on a daily basis as operators in NYC.
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Urban Village Tours Oct 16
We created a rack card for the marketing of some tours. I’m not sure if it has been effective or not but it seems like standard procedure for tour companies to do.
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Isle Of New York Tours Oct 16
We do tours, tours, tours, history tours, tours, and tours that go from Island to island, so the customer different sides of .
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S(kele)tan O'Connor Oct 16
Thanks to all who participated in today's . Next week's topic, as approaches, will be ghost tours. There will definitely be some great pumpkins!
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