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Kate Barrett eFocus Aug 15
71% of UK shoppers say that they’re likely to switch retailers after a bad experience with 40% saying that their loyalty to a brand is directly affected by the convenience of the brand’s multichannel offering. - Source: JDA/Centro Customer Pulse 2015
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Kate Barrett eFocus Aug 10
Wondering how to clean up your  customer databases, reduce wasted emails and bring back potentially important customers? Our guide will show you the reasons why subscribers may not be engaging and the best strategies on how to win them back: 
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Kate Barrett eFocus Aug 14
As well as looking for overall trends, don’t forget to look for differences between subject line types and elements within your campaigns such as call-to-action wording or colour, email design and anything else you can distinguish between. 
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Kate Barrett eFocus Aug 12
Growing your email list is a marathon not a sprint. It’s important to continually focus on adding new people onto your email list so that you can grow further and communicate with more prospects and customers and replace those that leave.
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Kate Barrett eFocus Aug 12
Wondering what 'E-telligence' is all about? Take a sneak peek  through the 5 chapters of the book and some of the key takeaways you'll discover:
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Kate Barrett eFocus Aug 16
Do you seem to be suffering deliverability problems when it comes to your emails? Use our handy decision tree to help you resolve the problem!
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Kate Barrett eFocus Aug 16
"Kate is that rarest of things – a jack of all trades, and master of all." Guy Hanson. Get your copy of our brand new book today and discover the best way to improve your results! #emarketing#marketing101#biztips
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Kate Barrett eFocus Aug 7
Are you in need of email marketing support? Have you considered outsourcing or speaking with an email specialist for a fresh look on your strategy? Get in touch to see how we can help you.
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Kate Barrett eFocus Aug 7
Want to improve your email open rates? View the following recent article with a contribution from Kate at and discover top advice from a range of industry pros!
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Kate Barrett eFocus Aug 14
Find out how generated a whopping 70% open rate and 31% click through rate within a campaign by utilising personalised welcome emails, landing pages and automation:
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Kate Barrett eFocus Aug 9
How confident are you that your emails are being delivered to the inbox and not the spam folder? In a recent article for we share a top tip on improving your sender reputation and increasing your engagement! Read the full article:
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Kate Barrett eFocus Aug 10
Discover how uses to drive a 557% increase in clicks from using hyper personalised content recommendations:
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