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Zlatka Larsen Jun 18
Thanks for interesting
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Email on Acid Jul 9
Hey ! Welcome to our Twitter chat with ! We'll be getting started here shortly make sure to introduce yourself and get ready to chat about the from fields.
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John Thies Jun 18
A5: Based on our () research, as long as you have 500 characters, not words, in your email you will pass spam filters..given that you have clean IPs, good sending practices, etc.
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Kait Creamer Jun 18
Replying to @EmailonAcid
Late to the party here, but because I have BIG feelings about copy... Write the way you speak. Be brief. Answer the question “why should they care?” and stop imagining that your subscribers give a shit about your business. They don’t. What’s in it for the reader?
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Email on Acid 16h
Hey ! It's time for another . This time, we're teaming up with to talk about improving customer experience (CX) in email. Mark your calendars for next Tuesday, 7/23 at 9 a.m. MT/ 11 a.m. EST/ 4 p.m. BST.
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Catherine Mears May 13
Sad I missed today. Surprise team lunch for the boss’ birthday
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Jen Capstraw Jul 9
Replying to @jencapstraw
Also, a woman told me recently her employer wanted to use HER actual name on marketing messages bc they heard real names boost engagement. She saw unusual spikes in LinkedIn profile views whenever an email went out. This is not okay. She deserves privacy.
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Email on Acid Jul 9
A7. Subject line: There are effective short email subject lines and effective long email subject lines, and everything in between. Just make sure they aren’t super short – that looks like spam. 1/2
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Email on Acid Jul 9
Q3. Where are brands falling short in their current inbox display strategies, and how can they improve?
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Phrasee Jul 9
Absolutely. Massive difference there!
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John Thies Jun 18
Replying to @AWeber
It all depends on how/when ESPs support AMP. If the bigger ESPs and other mailbox providers (Microsoft, Yahoo, etc.) implement the functionality...we are going to see a HUGE boost in dynamic emails.
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Shannon Crabill Jun 18
A7 - Keep accessibility in mind (descriptive alt text for images, text versions, contrast, etc) - Be aware of how many emails your subscriber may be getting from your brand(s) - Send with a purpose - Honor unsubscribes always
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Brian Dayman May 13
A10: Check for undeliverable email addresses ahead of time. Be willing to let them go if they’re flagged as such. You’ll have fewer addresses, but your awesome demand gen program will fix that ;)
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Brian Dayman May 13
A9: MQLs. Or even just an open, click, view, etc, can be used to build a retargeting audience later. Even if it's an unsubscribe or mark as spam, I consider it as a metric that can be used to dial in future marketing messages
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Jessica Martinez May 13
A5. is a numbers game. That’s why most retailers increase the number of emails they send during peak season. If that’s your plan, slowly increase your frequency prior to the holidays. They’ll be less likely to report you as spam.
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Jessica Martinez May 13
A2. Understanding your customer is key. Consumers spend a limited amount of time in their inbox. During peak retail seasons we’re all vying for their attention. Deliverability, creativity & anticipating their needs are all equally important.
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Jen Capstraw Jul 9
Didn't do a study that showed this amplification effect of emojis? Also... can we debate the plural form of emoji?! 😂
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Email on Acid Jul 9
Wow, , you're amazing. Big thanks to our phriends for being part of this chat. Stay tuned for our recap blog compiling all of your amazing tweets and insight. Until next time....
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Email on Acid Jul 9
A5. Emojis can grab attention and make a subject line dynamic. However, you should check that 👉 1. The context makes sense. Will subscribers understand what you mean? 2. Your subscribers use clients that support emojis. 3. The subject line can stand alone. 1/2
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Jeannette Castañeda Jul 9
I like to think of email as a virtual home. "Inbox display" is what the residents see when they view a visitor through the peep hole (or security camera). Email subscribers will open the door if the inbox display looks friendly and interesting
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