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William McDonough Sep 22
For the I'm thinking of designing a building like a tree, a building that changes colors with the seasons and self-replicates. It uses nature as a model and mentor, not an inconvenience. A delightful prospect!
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William McDonough Sep 18
We are living in the ecological century - the Age of the Anthropocene is a reality. Now we must show that we can for this reality.
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William McDonough Sep 3
We all know that being less bad is not being good. Instead of thinking about minimizing our footprint we should shift our thinking to maximizing a footprint.
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William McDonough Sep 13
It's really simple: our species can be instead of just less bad. In fact, our current problem requires a switch to this way of thinking.
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William McDonough Jun 28
Keep in mind that is human packaging. It's time to apply and thinking to the industry so it can be for both human and health.
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William McDonough Sep 13
Replying to @marceslow
Hi Marcela! are good materials, good economy, good energy, good water and good lives. Read more:
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MBDC_C2C Sep 13
Design is characterized by three principles derived from nature: everything is a resource for something else, use clean and renewable energy, and celebrate
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William McDonough Aug 10
Everything we conventionally think of as waste is really a nutrient, an asset. This is why we need and the - to shift traditional design from asset-to-liability to asset-to-asset.
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William McDonough Sep 13
Let’s design everything to be reusable, recyclable, compostable + recoverable. It has been a pleasure working with as they seek ways to make their campus + our planet healthier. Read more:
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William McDonough Jun 14
We must imagine a system of perpetual material flows where and nutrients move easily from one application to another, avoiding even the thought of a landfill.
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William McDonough 24 Mar 17
mindset: designing products + processes upfront to promote goodness--being more good, not just less bad.
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William McDonough Sep 6
How do we make the world better because we are here? We must insist on the right of humanity and nature to coexist in a healthy, supportive, diverse and sustainable condition and seek constant improvement
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William McDonough Jul 6
Instead of discouraging , we should ask ourselves: what do we want to grow? Prosperity, health, security, community, peace, culture. We can grow all these things by following nature’s principles.
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MBDC_C2C Sep 6
guides the design of products for closed loop systems in which every ingredient is designed to be safe and beneficial—to either naturally biodegrade and restore the soil or provide high-quality resources for subsequent generations of products
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William McDonough Aug 9
We must imagine everything we make as gestures that support life + inspire delight. and the increase economic, social + ecological benefits of products + insist on the rights of humanity and nature to coexist.
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William McDonough Sep 21
This I'm advocating we wage peace on the planet through commerce by because design is the first signal of human intention
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William McDonough Aug 22
Congratulations to , , + all who collaborated to develop and share the world's first Certified GOLD full jean garments. Read more about this fabulous milestone:
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William McDonough Aug 17
The time has come for the ecological century. Design helps products parallel nutrients in natural systems in order to create a more just, prosperous and environmentally healthy world.
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MBDC_C2C Aug 16
Congratulations to + for creating the first Certified GOLD jeans. We are proud to be part of this cross-sector collaboration to share products with the world. Read more:
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William McDonough Aug 16
It's time to change the language of commerce from: How much can I get for how little I give? To: How much can we give for all we get? I believe commerce can be an engine of for the future
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