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William McDonough 24 Mar 17
mindset: designing products + processes upfront to promote goodness--being more good, not just less bad.
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MBDC_C2C Jul 16
Our amazing partner in the search for , improved environmental impact for 55% of new or renovated products last year thanks to optimized packaging. Read more about their commitment to + :
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MBDC_C2C Jul 13
Certified Silicone Element was featured in for its certification and durability. Read more about this and product:
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William McDonough Jul 12
In these technologically marvelous times we'd do well to consider what we intend with technical innovations. Now's the time to intentionally wage peace on the planet with commerce + be the engine of beneficial change
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MBDC_C2C Jul 12
We're so proud to partner with companies like that seek to continuously improve along their journeys and search for . Read more about how guides Shaw's commitment to the environment:
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William McDonough Jul 11
Everything that goes into our apparel should be beneficial for human + ecological health. This is why are a key step in the search for .
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William McDonough Jul 6
Instead of discouraging , we should ask ourselves: what do we want to grow? Prosperity, health, security, community, peace, culture. We can grow all these things by following nature’s principles.
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MBDC_C2C Jul 5
Did you know Certified™ requires products to provide social benefits? Our amazing partner in the search for , is a benefit corporation + grants employees 3 volunteer days each year! Read more:
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William McDonough Jul 5
Congratulations to for the first Certified product from Colombia and Latin America! Read more about this exciting milestone:
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William McDonough Jul 3
We must start with over value because that's Plato - that's . We should search for the right thing to do + not just the right way to do it. Because when we're doing the wrong thing perfectly, we become perfectly wrong.
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William McDonough Jun 28
Keep in mind that is human packaging. It's time to apply and thinking to the industry so it can be for both human and health.
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MBDC_C2C Jun 28
More than 1.3 million Certifed™ T-shirts - 100% compostable - have been brought to market around the world. Congratulations to on their successful journey leading to . Read more:
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William McDonough Jun 27
People are part of - it's time we started behaving that way. To do this we must strive to not only create less bad but more !
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William McDonough Jun 27
I'd like to sincerely thank + for their ongoing pursuit of through + . It's great to have such committed partners on the road to the ! Read more about C&A's progress:
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William McDonough Jun 15
Many say is bad, but it's a condition of life. Our children grow. The trouble is we have no system that turns something at the end of its useful life into something else. We can solve this!
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William McDonough Jun 14
We must imagine a system of perpetual material flows where and nutrients move easily from one application to another, avoiding even the thought of a landfill.
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William McDonough Jun 11
Think about a beneficial . Committing to continuous improvement is the beginning of a great .
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MBDC_C2C Jun 4
Hello attendees! Come visit us at booth 1024 in the expo hall. We are so excited to be here talking about Come say hi!
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William McDonough May 27
We need to refashion . It was great talking about the and the need for more and in fashion . Read about it in :
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William McDonough May 24
"Being less bad is not being ; it's being bad by definition, just less so." Listen to my closing thoughts from my panel last week:
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