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User Viewing 2h
What is mapping? 📍A simple guide put together by on how to get into your user’s heads and use empathy to understand what they’re feeling and thinking. 👏
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Florian Q. Reitzer 24m
Creating and Utilizing Audience Personas 🧑👱‍♀️👥👤 to Refine your Process by via socialmedia2day
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Muyanja Frank 23h
Market to people, not stereotypes. Relying on stereotypes leaves you with marketing myopia, narrowing ambitions and excluding potential customers. By
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Hexagon UX Paris Feb 6
Register now for our rescheduled speaker event at our hosts 'Defining personas: a user centered approach’ happening on February 19th from 19-22H! ⁠
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i Need Users Feb 4
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Vaishali Badgujar Feb 19
Writing intoxicating content means knowing your reader and yourself. This post explains how and why personas are the best way to do just that. By
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AxisTwelve Feb 20
By helping designers and stakeholders identify what’s valuable for users, personas could help business prioritise resources and make better decisions in general
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Cintell 21h
10 Ways to put to work for your 3B2B company Read @
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Jonathan Aufray ☕ Feb 10
Email Marketing for Emerging : - Engage your users with automated - Utilize video in email to unlock engagement - Use to gather information for buyer - ...
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flor santiesteban 23h
Simplify B2B marketing by focusing on 3 key areas: brand, digital and personas. Best advice = consolidate into "core profiles".
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The Valuegraphics Database 10h
You can start placing people in values-based groups after you've worked with this data awhile. I'm starting to be able to read someone's values quite quickly.
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More than Metrics Jan 29
We're going to discuss the what and how of research-based in next week's Q&A webinar. A few seats are still available, sign up now! If you can't make it to the webinar, you'll find the recording on our blog soon!
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The Valuegraphics Database 10h
More than 500,000 surveys in the Valuegraphics database tell us the truth: similarities amongst age group members amount to NOTHING.
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Digital Drum Feb 19
I don't know about you, but I've always found the whole idea of marketing personas quite tricky to execute in practice: New blog on marketing personas:
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Cintell Feb 19
5 Easy Ways to Keep Fresh Read @
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Dominick Albano Feb 20
Marketers must contextualize messages so that engagement can be adapted to the evolving identities of its target consumer groups via ?
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Erin Schroeder Feb 18
The biggest and most pertinent problem with Personas is this: Personas are imaginary customers defined by attributes that don’t acknowledge causality.
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The Valuegraphics Database 19h
Marketers today must continually seek innovative ways to remain relevant and connect with an ever-elusive audience.
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Ladies that UX / LDN Feb 20
Each pair includes someone we traditionally think of as having a disability and someone we traditionally think of as having none. The key is that both have the same needs!
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immerjmarketing Feb 20
We'd like to clarify the difference between a ‘Persona’ and a ‘Job Title’. A ‘Job Title’ or other pieces of demographic info is a data point. A ‘Persona’ is a representation that includes pain points, challenges, and professional (or personal) goals. 🤓
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