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Alex Coolidge May 16
P&G doesn’t just test products clinically, it also tests them with employees and other consumers. This is from a salon/lab at w contracted stylists. ⁦⁩ ⁦
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Alex Coolidge May 16
P&G also quizzes or observes consumers on habits in casual settings that are carefully studied (note camera upper right). The sloth is cute. I asked, he doesn’t have a name. ⁦⁩ ⁦
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Alex Coolidge May 16
P&G also observes bathroom habits in the "learning center" at the . Researchers even watch consumers take showers (subjects wear swimwear) to glean insights -- such as roughly 5-10% pour shampoo directly from the bottle on their head.
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