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Sightly Aug 7
Recent studies conducted by IAS found that ads viewed in high-quality mobile web environments were perceived 74% more favorably than the same advertisements seen in low-quality environments. Quality over quantity, every time.
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Sightly Jul 24
According to Brand Finance, is now the world's 2nd-most valuable media brand. It's safe to assume that a large chunk of that growth is directly related to its effective .
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Sightly Jul 31
According to Zenith, Internet Ad spending is set to exceed 50% of all ad spend for the first time this year. The next step is for the biggest legacy brands to stop focusing so much of their budget on traditional media.
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Sightly Oct 31
According to eMarketer, by 2019, 55% of all advertising will be digital.
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Sightly Nov 21
According to a new study published in the Journal of Advertising Research, it can take more than 10 exposures to an advertisement to convince the customer to make a purchase.
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Sightly Nov 14
34% of creatives in the U.S. want to do more with 3D and another 13% want to work more heavily with AR/VR.
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Sightly Aug 21
According to , the industry is responsible for more than 20% of spending. Which makes sense, given the sheer volume of different products available for consumer purchase.
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Sightly Aug 21
According to , just over 56 million US households will cut the cord on cable TV by 2023. The brands that focus on will be in prime position to reach them.
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