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ESADE MBA 16 Dec 16
How can you transform desire into business? Professor shares some top brands' wisdom to create
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Suzanne Stahlie 30 Nov 16
So proud to be featured with Pierre Abel in this great book ! by and !
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Nathalie Soeteman * available soon Apr 8
Must read: what what makes a brand great and makes awareness stick.
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Steven Melford 27 Jun 13
Good luck to on the launch of the latest . I hope it is spanking!
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Bloomsbury Business Apr 26
How can big brands, who have failed to engage their customers, create better customer involvement and inspiration? & offer strategies to develop and maintain :
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ESADE 9 Mar 17
Today is presenting his new book in New York. See you there!
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Sophia Edmonds 16 Jul 13
"Australia a nation of play it safes." Prefer reassurance and functionality > cool and status
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David Soberman Sep 25
Thinking like an athlete and strategy for creating the new
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Eva A. May 15 May 14
I can recall many occasions when drinking helped create a true "changes in lattitude" Caribbean beach mood.
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Insight Inside 2 Jul 13
Worth a look just for the scrolling web presentation from
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Storytegic 4 May 14
Props! initiative . Brands connect us to like-minded souls who share/live our values, foster positive social change
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Nacho Pastor 18 Dec 16
"The past should be a source of inspiration, not constraint.It should be used selectively when it's the potential to add value"
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Gill Hardy Mar 14
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ESADE Executive Edu. 16 Dec 16
How do top brands turn desire into ? has a new book...
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Oriol Iglesias 11 Feb 17
presentation in Porto. Signing books after the event
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Gabe Chesman 7 Jun 14
We are hungry for - Can brands respond to our desire to give life meaning?
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Sarah Peyok 28 May 14
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Jack wysocki 27 May 14
If a brand has helped you find something you desire, share your story using to win our book giveaway.
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FutureBrand Paris 30 Nov 16
Our very own and Pierre Abel are in by and talking about the !
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Relan 12 Dec 16
RT @ESADE_MSc: Professor talks about what need in order to create desirability.
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