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Google Webmasters
We’ve been asked if third-parties can host content in subdomains or subfolders of another’s domain. It’s not against our guidelines. But as the practice has grown, our systems are being improved to better know when such content is independent of the main site & treat accordingly.
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Google Webmasters Aug 14
Replying to @googlewmc
Overall, we'd recommend against letting others use subdomains or subfolders with content presented as if it is part of the main site, without close supervision or the involvement of the primary site.
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Google Webmasters Aug 14
Replying to @googlewmc
Our guidance is if you want the best success with Search, provide value-added content from your own efforts that reflect your own brand.
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LoisH 🀘 Aug 14
Replying to @googlewmc
For anyone reading this and wondering about context, they might find these two links helpful: - - (Spreadsheet with, as of now, about 180 potential cases of subdomain and subfolder leasing)
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Francesco Baldini Aug 14
Replying to @theloish @googlewmc
Yep, it reminded me your post about voucher subdomains
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LoisH 🀘 Aug 14
Replying to @betakrea @googlewmc
I think vouchers were the thing were it started to be exploited on an industrial scale but now it's also used for topics like betting, travel, Black Friday deals, and especially product comparison.
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Gary Kirwan Aug 15
I'm also interested in seeing if section gets caught up in this update for doing a JV with πŸ€”
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LoisH 🀘 Aug 15
It seems to match the criteria. So I added it to my spreadsheet.
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Gary Kirwan Aug 15
Wow your spreadsheet is impressive πŸ‘ I just spotted that also joined the white label coupon game, which I never knew.
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LoisH 🀘 Aug 15
Companies had to enter the game. Imagine you don't and your competitors start to get multiple placements in the results.
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Philipp Kloeckner Aug 15
Replying to @googlewmc
How is intervening via algo changes better than letting users/user signals decide in this case? Probably publishing brands are adding trust, hence value, particularly saving research time/cost, which is exactly the purpose of a brand. Brands may do license deals & control quality
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Philipp Kloeckner Aug 15
Replying to @googlewmc
Some smart guy once said...
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π•Šπ•’π•šπ•›π•  π”Ύπ•–π• π•£π•˜π•– Aug 15
Replying to @googlewmc
so Google coupons is coming soon?
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Suganthan Mohanadasan Aug 14
Replying to @googlewmc
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Christopher Erickson Sep 9
Replying to @googlewmc
Then talk to all of the local ABC news stations about their reviews subdomain and . This is misleading content to start with, but has little relevance to local users, since they're recommending a product you can't get locally.
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Christopher Erickson Sep 9
Replying to @googlewmc
Notice any similarities? Tell me how each ABC station just magically managed to create the same content and same rankings.
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Kevin Ellen Aug 14
Replying to @googlewmc @davidiwanow
How will the systems determine if it is not an independent first party on different architecture and systems and not a third party?
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Saket Gupta Aug 14
need your opinion on this..
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