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Glenn Gabe
SEO Consultant at G-Squared Interactive focused on Google algorithm update recovery, technical SEO audits, and SEO training. Columnist at Search Engine Land.
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Glenn Gabe 9h
Shortcuts with images -> Chrome is testing 'Query tiles' to help you start a quick search from any tab "When you make your selection, a Google search is started with the tile keywords you chose."
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Glenn Gabe 10h
Whoa, there's a new crawler in town, and it's from a search engine. Note, limit to 10,000 urls per month. Uh, I'm helping a site now with 100M urls, so probably not sufficient. Hahaha. :) But cool they are adding this. Can crawl sitemaps too or a list of urls. Very cool.
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Glenn Gabe 11h
Replying to @glenngabe
In summary, if you see Google sending traffic to pages you don't think are high quality, that aren't very relevant, etc., then you can take action there (noindex, 404, etc.) Make sure Google focuses on your highest-quality content:
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Glenn Gabe 11h
Replying to @glenngabe
If Google is already ignoring certain pages (like a lot of thin content generated on the site), then those are less of a priority to fix (index-wise), but they could impact crawling and crawl budget (for larger-scale sites):
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Glenn Gabe 11h
Replying to @glenngabe
And make sure those pages that have impressions/clicks from Google are high quality. If not, then take action there. You can improve the content, or if you can't, then noindex, 404, redirect to an equivalent page, etc.
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Glenn Gabe 11h
Important thread about thin content from based on his interview w/. From a quality standpoint, it's important to know that not all pages are equally important to Google. You should check urls that have clicks/impressions from Google...
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Glenn Gabe 12h
Google announces several personnel changes, including elevating Prabhakar Raghavan to run Search and Assistant, replacing Ben Gomes, who moves to Education "Search encompasses News, Discover, Podcasts and Google Assistant."
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Glenn Gabe 15h
Replying to @lilyraynyc
All good questions. But to clarify, this has been live for AMP for a pretty long time (since 2018). Nobody has looked into it much. Now more will I'm sure. Also, when I speak at schools in my area, this is EXACTLY what the students say they wanted. "The Google of Google". :)
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Glenn Gabe 15h
It's used for content and queries. John has explained that before. Marie was asking about evaluating quality. It's not used for that, but John explained the overlap (when BERT can't understand what the content is about at all).
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Glenn Gabe 16h
Replying to @JohnMu @danielwaisberg
I hear you, just interesting that other fragments are included. Not sure why these wouldn't be. Just an observation.
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Glenn Gabe 16h
More from John: "Where BERT does overlap with quality is when people write in a way where it's impossible for BERT to understand what you're trying to get across. It's not making quality decisions. It just can't understand what the content is about."
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Glenn Gabe 16h
Great interview from with : Is Google using BERT to better understand content quality? Via : BERT helps us understand content better (sentences, queries, entities, etc.), but it's not evaluating quality (at 30:50)
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Glenn Gabe 16h
Focus on Local? New feature in GMB -> New Google My Business Custom Hours By Category "These categories include access, brunch, delivery, drive through, happy hours, kitchen, pickup, senior hours and takeout." via
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Glenn Gabe 16h
Re: text highlighting & featured snippets, GSC does show urls with fragments (#), so I was excited to see urls with #: in them (which would show ScrollToText from Google). Nope, they aren't showing up. Any plans to show those urls in GSC? Please? :)
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Glenn Gabe Jun 3
Quick update on ScrollToText being used for featured snippets to highlight content. The official Google document about featured snippets now has a paragraph about the highlighting. The link below uses ScrollToText to highlight that part. :)
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Glenn Gabe Jun 3
Replying to @cookierookiebec
It's automatically done by Google (for users in Chrome). It's using ScrollToText functionality. You can always use that functionality to send people to any page with highlighted text, but you can't force Google to use it. Here are instructions:
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Glenn Gabe Jun 3
Replying to @mrcallumscott
Hey, no problem. Great write-up. And np regarding my thread! Was great to hear directly from the team involved. I hope the Page Experience signal has teeth. I made sure to bring that up in my first question. :)
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Glenn Gabe Jun 3
Snapchat’s ‘dynamic ads’ product for e-commerce retailers rolls out worldwide "Advertisers don’t have to spend time manually creating ads to fit the vertical format. Instead, they can sync their product catalog & allow Snap to build ads in real-time."
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Glenn Gabe Jun 3
Thorough rundown of core web vitals from . Good post if you're still confused about what they are, how they will be factored into the Page Experience signal, how to test, and more.
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Glenn Gabe Jun 3
Like we thought, it's official. Started last week. I keep joking that nobody is going to read anything anymore. :) This feature jumps you down the page and highlights the text that was in the featured snippet. No more control-F. Just click the listing.
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